The Easy Guide to Holiday Marketing: Four Tips to Help Land Last-Minute Shoppers
December 15th, 2015 by
The Black Friday frenzy might be over, but that doesn’t mean people are done shopping. If your customers are anything like me, they’ll be walking through your doors at noon on Christmas Eve.
So how do you score the last-minute shoppers? Here are a few easy, last-minute marketing tips to help your business succeed this holiday season:
1. Go Mobile
According to Think with Google, 28% of all holiday retail sales were influenced by shopping-related mobile searches last year. Having a mobile-friendly site weighs heavy in user experience; users can better navigate your inventory, contact you, and see what kind of holiday deals you can offer them.
2. Utilize Social Media
Utilizing social media sites like Facebook, Twitter, and even Instagram can be a great way to draw customers into your brand. Showing them their shopping options and being easily accessible is a way to set your business apart in such a busy and competitive season.
3. Tailor Your Content
Tailor your content specifically for the holiday season. Your social posts should be helpful to the customer, something along the lines of “We’ve picked out the perfect gifts, so all you have to do is buy them!” Your posts shouldn’t add to the stress of their last-minute shopping. Website content should feature holiday hours, holiday shipping notifications, and anything else that might affect a customer this holiday season.
4. Make Your Business Stand Out
Offering incentives like free shipping, free gifts with purchase, and giveaways can help your business stand out among local competitors. Advertise these incentives on your site, social channels, and in your store. With so many ways to reach your business, you want shoppers to easily know why they should choose you over a competitor.
Use these four super quick and easy ways to better market your business this holiday season.
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