Facebook Live: How Small Businesses Can Drive Traffic to Their Website

September 1st, 2016 by Search Influence Alumni

Ahh, the age-old question. Similar to Periscope on rival social media company Twitter, Facebook Live is a free service that Facebook recently rolled out for their users, pages, and public figures to stream live video to their friends, followers, and fans. The feature first launched on Facebook’s Facebook Mentions app, which is used by celebrities such as actors, musicians, and athletes to engage with their fans. A year later, it was made public for all users who used the Facebook mobile app on their iPhone or Android device.

Using Facebook Live for Your Business

Facebook Live is a great tool that can be easily utilized by small, medium, and even large businesses. Live streaming is becoming larger and even more popular every day. This marketing technique is breaking down traditional marketing methods. There is nothing more authentic than live streaming, allowing companies to connect and interact with their audience in real time. No edits, cuts, or reshoots—just you and your fans. Opening a new location for your business? Go ahead and live stream the grand opening and show off the new pad. Own a restaurant? Give a behind-the-scenes look at the kitchen and how your chefs create a popular dish. Own a boutique? Show off new trends and looks. The possibilities are endless.

How Can I Start Using It?

First: If you are using your business page, go ahead and download the Facebook Pages Manager on your iPhone or Android device. If you are using your personal Facebook page, disregard this step.

Second: Tap on “Live” from the menu. The icon should look like this:

Fourth: Add a description of what your live video will be about. Choose your audience before hitting “Go Live.”

Fifth: Be sure to smile! You’ll see a three-second countdown before your broadcast begins.

Happy live streaming!