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Leapfish: Google Competitor or Flash In The Pan?
Editor’s note: this is the first in a series we’re calling “Don’t Believe The Hype” “It’s OK, you’re not cheating on Google”, says the autopopulated search box on the Leapfish homepage. But is Leapfish, the new meta search kid on the block, just another flash in the pan as far …
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Reputation Management or Just Good Old-Fashioned Customer Service: What Works Better?
“Markets are conversations”, states the Cluetrain Manifesto, the online reputation managers’ Bible. And if you sell any kind of product or service today, you must be part of the conversation or get left out. In the days before the internet, reputations were built on word-of-mouth (WOM) and reputation management was …
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3 Simple Tips to Measure Online Directory Advertising ROI
It’s pretty simple: marketing on the Internet is, on one level, about dominating as much real estate on page 1 of Google as possible. The typical places to dominate are the left side of the page (natural or organic search results) and the right side of the page (paid search …
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The Feast New Orleans Food for Thought About the Social Innovation Movement
Editor’s Note: This was written immediately after the feast in February and has been in queue for publication since (in other words, my bad). New Orleans Contemporary Arts Center graciously hosted the Social Innovation Conference called ‘The Feast’ put on by All Day Buffet. Social change entrepreneurs joined together to …
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WordCamp New Orleans – Speaking on WordPress SEO
I spent the last 2 days at a fantastic conference — the kind we need more of around here — WordCamp NOLA. Day 1 was a bit of a Social Media day, more introduction than implementation. Day 2 was, if I do say so myself, much more full of actionable …
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