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The July Influencer: Can AI Search Affect Your Paid Ads Strategy? Plus: AI SEO Tracking Tools
Stay ahead in digital marketing with The Influencer, Search Influence’s monthly newsletter covering SEO, digital advertising, and content strategy. Get top tips to fuel your online growth, expert insights from the Search Influence team, and our latest company news. Don’t miss out! How Will AI Search Affect Paid Ads? What …
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SEO Automation: How I Built an AI-Powered Question Discovery System with Make.com
I recently automated an SEO process that used to take our team hours of manual work. It now runs in 5 minutes. This isn’t about replacing experts. It’s about getting them out of spreadsheets so they can actually solve strategic problems and get creative with content. Here’s how I built …
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Higher Education Marketing Strategies: Align SEO & Paid Ads for Smarter Results
Key Insights The modern student journey is multi-channel: Your marketing efforts must span search engines, social platforms, and AI tools. SEO builds long-term visibility: SEO is a key strategy for sustaining awareness and reducing overall acquisition costs over time. Digital ads deliver speed and precision: Paid ad placements boost visibility …
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Is Your Website Leaving Visitors Behind? [Plus: Ads in AI Overviews!] – July Client Insider
The Latest on Ads in AIOs & Creating an Inclusive Web Experience for Your Audience Ads in AI Overviews are Coming From Google: “Advertisers who are already using Performance Max, Shopping, and Search campaigns with broad match, including AI Max for Search campaigns, will be eligible to have their ads …
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Should You Be Marketing During a National Crisis?
This post was updated by Alison Zeringue on July 14, 2025 to reflect current best practices. It was originally published on Nov 4, 2024. Key Insights Data shows that marketers who continue marketing during economic, political, health, or environmental crises recover faster and build stronger customer trust than those who …
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UPCEA Guest Blog: Alison Zeringue on Using SEO + PPC in Higher Ed Marketing
Table of Contents Reaching Students in a Fragmented Search Landscape Building an Integrated Strategy That Drives Results Take the Next Step: Build a Smarter Enrollment Funnel Search Influence’s Director of Account Management, Alison Zeringue, is helping higher education marketers rethink their digital strategies in her latest UPCEA guest post: “Digital …
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66 Higher Education Marketing Stats [2025]
This post was updated by Paula French on 7/7/2025 to reflect current best practices. It was originally published on 1/9/2025. Higher education marketers face more pressure to compete than ever before. From the demographic cliff and evolving modern learner to the increasingly saturated market, institutions must pay close attention to …
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SMX Advanced Boston Session: Will Scott on “5 Key Insights for Mastering Generative Engine Optimization”
This past June, Search Influence Co-Founder and CEO Will Scott attended SMX Advanced Boston to speak on one of the most pressing topics in digital marketing today: Generative Engine Optimization (GEO). His session, “5 Key Insights for Mastering Generative Engine Optimization,” took place on Friday, June 13, from 1:45 to …
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Reach Your Audience on the Biggest Screen in the House – June Client Insider
Maximize Your Brand’s Impact with CTV & OTT The power of TV meets the precision of digital advertising Did you know we offer streaming video ads – also known as Connected TV (CTV) and Over the Top (OTT) ads – so your brand remains top-of-mind throughout the entire customer journey? …
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The June Influencer: Agency vs. In-House? Plus, Mastering AI for SEO
Stay ahead in digital marketing with The Influencer, Search Influence’s monthly newsletter covering SEO, digital advertising, and content strategy. Get top tips to fuel your online growth, expert insights from the Search Influence team, and our latest company news. Don’t miss out! The AI SEO Guide: From Concepts to Application …
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