This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
-
How Will AI Search Affect Paid Ads? What Marketers Need to Know
Key Insights AI Overviews decrease paid ad performance. When an Overview appears, Google Ads CTR drops from 21.27% to 9.87%. Zero-click search is becoming part of the new norm. Some 58.5% of U.S. searches end without a website visit, elevating impression share, on-SERP visibility, and AI-referral traffic as essential metrics. …
Continue Reading >> -
The 8 Best AI SEO Tracking Tools: A Side-by-Side Comparison
Key Insights AI search is already reshaping the way users discover content, and using the right tools for SEO is essential to track visibility across AI search platforms. Accuracy matters. Because AI search results are dynamic and context-driven, SEO professionals must continually test and compare tools to ensure their targeted …
Continue Reading >> -
The May Influencer: Don’t Get Left Behind – Key AI Search SEO Changes to Know
Stay ahead in digital marketing with The Influencer, Search Influence’s monthly newsletter covering SEO, digital advertising, and content strategy. Get top tips to fuel your online growth, expert insights from the Search Influence team, and our latest company news. Don’t miss out! AI-Powered Search Is Here — Why It’s Time …
Continue Reading >> -
Behind the Scenes of Your SEO Strategy – May Client Insider
SEO Success Takes Strategy, Not Just Software We boost your business’ visibility through ongoing monitoring, tactical adjustments, and expert insights. When you invest in SEO with Search Influence, you’re not just paying for a one-and-done strategy or a quick fix. You’re getting an iterative, strategic plan that our SEO pros …
Continue Reading >> -
How to Market Microcredentials for Maximum Program Visibility
Key Insights Microcredentials are on the rise as adult learners, career changers, and working professionals seek faster, more affordable ways to gain in-demand skills. Unlike traditional degrees, microcredential enrollment funnels are short, fast-moving, and often self-directed. Learners may enroll within days, not months. Messaging that resonates with microcredential audiences emphasizes …
Continue Reading >> -
How to Reduce CPI in Higher Ed Without Sacrificing Lead Quality
Key Insights Not all inquiries are equal. Tracking lead quality ensures your budget supports those most likely to enroll. Lowering cost per inquiry only works if you maintain your focus on lead quality. When your targeting, messaging, and landing pages work together, you eliminate waste that inflates CPI. Setting clear …
Continue Reading >> -
The AI SEO Guide: From Concepts to Application
Key Insights AI SEO means creating content that resonates with humans and is easily interpreted by AI systems. Search engines prioritize semantic relevance, so depth and clarity now matter more than exact keywords. AI models pull from trusted sources, making content accuracy and accessibility essential. Content should align with user …
Continue Reading >> -
UPCEA Webinar Top Takeaways: SEO for AI Search
\This post was updated by Ren Horst on 05/01/2025 after the webinar took place. It was originally published on 04/02/2025. Key Insights AI is driving a shift toward instant answers, changing how online content is found and reducing the need to click through to webpages. To compete, your content must …
Continue Reading >> -
Overlooked Higher Education Marketing Strategies To Maximize Your Budget
Key Inights Track Key Metrics to Justify Budget Increases: Monitoring cost per inquiry (CPI) and cost per enrolled student (CPES) helps institutions prove ROI and secure additional marketing budget. Align Campaign Priorities With Institutional Goals: Universities that connect their marketing strategies to enrollment objectives see better results and more efficient …
Continue Reading >> -
UPCEA Guest Blog: Paula French Analyzes the Latest SEO Trends in Higher Ed
Search is evolving fast. Is your institution keeping up? In her latest guest blog for UPCEA, “Higher Ed SEO Trends to Stay Competitive,” Search Influence’s Director of Sales and Marketing, Paula French, breaks down four key trends redefining SEO in higher education. She explores how AI Overviews are lowering organic …
Continue Reading >>