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AI SEO Tracking Tools 2026: Comparative Analysis of Over 10 Platforms
Co-Author: Collin Guedon Updated: December 3, 2025 Key Insights: AI search adoption is surging: With AI search nearing 1 billion users and tools like ChatGPT becoming mainstream, tracking brand visibility in AI-generated answers is now essential for SEO success. Generative Engine Optimization (GEO) is the new frontier: The shift from …
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Search Influence Named a Finalist for Best SEO Campaign at the 2025 US Agency Awards
We’re excited to share that Search Influence has been named a Finalist in the Best SEO Campaign category at the 2025 US Agency Awards for our AI-driven campaign, The Art of AI SEO, created in partnership with Maine College of Art & Design (MECA&D). This recognition marks our second consecutive …
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Higher Education AI Search Strategy: What Students Expect vs. How Institutions Must Adapt
Key Insights Students have shifted how they search. Prospective learners now use AI tools alongside traditional search, making structured, consistent program information essential for visibility. Institutional readiness lags student behavior. Many colleges recognize the influence of AI search but still lack the systems and processes to monitor and improve their …
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The November Influencer: SEO & PPC Strategies You’ll Be Thankful For
Stay ahead in digital marketing with The Influencer, Search Influence’s monthly newsletter covering SEO, digital advertising, and content strategy. How Marketing Supports SEO and Helps You Score Big With AI Search PAULA KELLER FRENCH | 11-MINUTE READ Learn how marketing supports SEO across channels like social, PR, and paid to …
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Search Influence to Share AI Search Strategies for Higher Education at MEMS 2025
As AI continues to redefine how students search for and engage with academic programs, marketers are rethinking how they track, measure, and optimize online visibility. This December, Search Influence will share actionable AI search strategies for higher education at the 2025 UPCEA Marketing, Enrollment Management, and Student Success (MEMS) Conference, …
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How to Optimize Content for AI Search Engines
Key Insights AI search content optimization means structuring your content so AI systems can easily interpret, retrieve, and cite it in AI-generated answers. Traditional SEO remains the foundation — clean site structure, structured data, and authority signals still drive AI visibility. Organizing key insights, FAQs, and comparison tables makes your …
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Now Available: AI Visibility Tracking Powered by Scrunch – November Client Insider
How Visible Is Your Brand in AI? AI Visibility Tracking expands your AI SEO reporting AI search has changed how users find your brand. Tools like Google’s AI Overviews, ChatGPT, and Gemini deliver conversational answers that often don’t require a click to your site. Your brand visibility now extends well …
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Instagram SEO Playbook: How to Win Over Google and AI Search
Key Insights Instagram is now part of the search landscape. Google’s indexing update means public Instagram content can appear alongside websites, articles, and videos, expanding what visibility means for every brand. Discovery depends on relevance, not reach. Algorithms now reward clear, consistent context that helps users find relevant content faster …
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UPCEA Guest Blog: Paula French on AI Search Trends in Higher Education
When prospective students begin researching programs, their first stop may no longer be your website…. or even Google. Many now use generative AI platforms like ChatGPT, Gemini, and Perplexity to ask questions, compare options, and find fast answers. These tools influence what students see, what they trust, and which institutions …
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All of Your Higher Education Marketing Questions Answered
Key Insights Half of all prospective students now use AI tools weekly, making AI-optimized content and entity SEO essential for institutional visibility. Fewer than 50% of higher ed marketers track cost per inquiry (CPI), even though those who do report stronger ROI and campaign satisfaction. 82% of prospective students are …
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