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How to Market a New Program: Make SEO the Foundation of Your Higher Ed Marketing
Key Insights Alternative credentials and other innovative program offerings are reshaping higher education. To successfully launch these programs, your institution needs a strategic approach tailored to its unique structure, appeal, and audience. SEO ensures your program is visible to prospective students at the start of their search, putting your institution …
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Paula French Hosts Webinar for Bay Path University’s Leading Edge Series
Search Influence’s Director of Sales and Marketing, Paula French, presents the guest webinar Digital Marketing in 2025: Best Practices for Higher Education on Wednesday, January 22 at 12 PM EST, as part of Bay Path University’s Leading Edge Thinking in Higher Education Series. In her webinar, Paula will explore three …
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66 Higher Education Marketing Stats [2025]
Key Insights Entering 2025, higher education marketers must revisit their strategies to ensure they reflect today’s learners’ preferences while driving measurable outcomes. Marketers must reassess their campaign priorities, metric-tracking strategy, and overall performance to remain competitive in the new year. Building a strong strategy for 2025 requires external data to …
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The December Influencer: SEO & Metrics You Can’t Ignore in 2025
Stay ahead in digital marketing with The Influencer, Search Influence’s monthly newsletter covering SEO, digital advertising, and content strategy. Get top tips to fuel your online growth, expert insights from the Search Influence team, and our latest company news. Don’t miss out! Should You Be Marketing During a National Crisis? …
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UPCEA Webinar Recap: Top Higher Education SEO Trends for 2025
Key Insights With enrollment trends shifting, target learners evolving, and search habits changing, your 2025 higher ed SEO strategy may need a refresh. In a webinar with UPCEA, Search Influence shared tips and tricks for accommodating new search trends such as AI Overviews and social search to ensure your institution …
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Why Hire a Digital Marketing Agency? Outsource for Faster Growth
Key Insights Hiring a digital marketing agency gives in-house marketers access to a team of experts with specialized skills and knowledge. Companies benefit from advanced marketing techniques without ongoing in-house training and investment in expensive tools. Outsourcing digital marketing to an agency frees up time for businesses and internal teams …
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Search Influence Named to the 2024 CityBusiness Best Places to Work List
Search Influence proudly announces that our search engine marketing agency has been named to New Orleans CityBusiness’s 2024 Best Places to Work list in the Small Company category. This is our team’s third year in a row receiving this honor and our fifth time overall. This recognition is a testament …
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SEO Higher Education Trends in 2025: How to Compete
Discover the top SEO higher education trends in 2025 with Search Influence. Learn how to improve rankings, attract students, and stay ahead with a tailored SEO roadmap.
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Search Influence Shares Higher Education SEO Insights at UPCEA MEMS 2024
Search Influence will present higher education SEO insights during three sessions at UPCEA MEMS 2024. Can’t make it? Learn more about the strategies we’ll discuss.
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The November Influencer: Get Ahead – Navigate Cookie Changes and Marketing in Uncertain Times
Stay ahead in digital marketing with The Influencer, Search Influence’s monthly newsletter covering SEO, digital advertising, and content strategy. Get top tips to fuel your online growth, expert insights from the Search Influence team, and our latest company news. Don’t miss out!