This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
-
AI in Higher Education: UPCEA Conference Takeaways to Improve Your SEO Strategy
This post was updated by Ren Horst on April 16, 2025 following this year’s conference. It was originally published on March 18, 2025. Key Insights At the 2025 UPCEA Annual Conference, speakers emphasized that higher ed marketers need to adapt their strategies to keep up with changing search behaviors, rising …
Continue Reading >> -
Could You Be Landing Better Leads? – April Client Insider
It’s Time to Say Yes to Landing Pages Focused, optimized, and designed to deliver qualified leads We’ve seen it firsthand: dedicated landing pages drive stronger results for your ad campaigns. If your campaigns send ad traffic directly to your website, you could be missing a major opportunity to improve lead …
Continue Reading >> -
AI-Powered Search Is Here — Why It’s Time to Invest in SEO
Key Insights AI-powered search is changing how users interact with search engines, reducing visibility and click-through rates for traditional organic results. Foundational SEO tactics like high-quality content, structured data, and technical SEO remain essential for visibility in AI-generated answers. AI search tools pull information from multiple sources, favoring authoritative websites …
Continue Reading >> -
The Latest SEO Trends and Challenges You Can’t Ignore
Key Insights Search Is Evolving Beyond Traditional Rankings: AI Overviews, social search, and video SEO are changing how users find content, making engagement and authority more important than ever. Brands That Adapt Will Stay Competitive: Search success comes from aligning with current trends — structuring content for AI and optimizing …
Continue Reading >> -
AI SEO Expert Will Scott to Deliver Zenith 2025 Conference Keynote
Search Influence Co-Founder and renowned AI SEO expert Will Scott will headline the Zenith 2025 Marketing Conference with his keynote address, “AI Isn’t the End — It’s Your Next Beginning,” on Thursday, April 10, 2025, in Duluth, Minnesota. Having presented at past Zenith conferences, Will returns this year to offer …
Continue Reading >> -
SEO for AI Search: Protect Your Student Enrollment Pipeline [LIVE WEBINAR]
Join Search Influence and UPCEA on Thursday, April 17 at 2 PM ET / 1 PM CT for the live webinar, “SEO for AI Search: Protect Your Student Enrollment Pipeline.” This expert-led session will explore how AI-generated results are changing search behavior, plus what it means for your higher ed …
Continue Reading >> -
The March Influencer: The AI Shortcut to SEO Domination
Stay ahead in digital marketing with The Influencer, Search Influence’s monthly newsletter covering SEO, digital advertising, and content strategy. Get top tips to fuel your online growth, expert insights from the Search Influence team, and our latest company news. Don’t miss out! Improve Page Rankings for Your University With a …
Continue Reading >> -
Paula French Talks SEO for Higher Education on The Enrollment Clinic Podcast
Higher education SEO can drive enrollment growth at your university. Listen to Search Influence’s Director of Sales and Marketing, Paula French, on The Enrollment Clinic Podcast to learn how. In her episode,“Higher Ed SEO & Digital Strategy: What Universities Get Wrong (and How to Fix It)”, Paula covers: Why 51% …
Continue Reading >> -
The Future of Search: SEO and AI Impacts Explained
Key Insights AI is reshaping search behavior: Users increasingly rely on AI-driven platforms for quick answers, changing how content is surfaced in search results. SEO remains foundational: Despite AI’s rise, organic search remains the backbone of visibility, particularly for high-intent and local searches. Authority and credibility matter more than ever: …
Continue Reading >> -
Turn Clicks Into Customers With Smarter Ad Data – March Client Insider
Boost Ad Results with Enhanced Conversion Tracking Optimize campaigns for quality leads, not just any leads We’ve tested a new strategy to improve your ad results and are now rolling it out to eligible clients. Your Account Manager may reach out to discuss how integrating your CRM data can enhance …
Continue Reading >>