What Happened To GetListed.org?! Check Out The New Moz Local!
March 21st, 2014 by
If you’re a local SEO geek like me, you were probably super excited to learn that this past Tuesday Moz Local was officially released. If you go to GetListed.org, you’re now redirected to Moz Local, which can also be accessed directly at moz.com/local.
So, you might be asking yourself what exactly has changed and what is Moz Local. You can still do the same free reputation lookup that you used to be able to do with GetListed by clicking “Check my Listing Score.” Now, however, the results are very stylized, as is Moz’s style, and much more visual in nature.
Here’s a comparison view:
Understanding Moz Services
So, outside of the free reputation monitoring tool, Moz Local offers the paid service of being a “self-service location data management software that syndicates listings to all five major U.S. data aggregators,” at a cost lower than services like Yext and UBL. One of the 5 major data aggregators that they submit to is Factual, which if you’ve ever tried to clean up your listings in, you know it can be fairly impossible because you basically need to be a developer to do so. For $49 per year per location, they feed your listing informations to major directories and help you stay on top of how your business is appearing on those sites with a beautiful and easy to read visual report. The time you would have spent locating and figuring out what’s going on in these sites, is greatly reduces by using a helpful and comprehensive service like this. Using efficient tools like this is a great way to make sure you’re being productive and not just keeping busy.
Moz Local is definitely geared towards businesses and agencies who manage multiple locations and/or businesses online. If you want to add multiple listings and locations to the tool at once, you can do it all in one spreadsheet with formatting similar to that of the UBL and Neustar/Localeze upload spreadsheets and exactly the same as Google’s multiple location spreadsheet. So, if you’re familiar with any of those, it’s super easy. If you’re not familiar with those, they’ve got a super helpful page to ensure that you’re filling out the fields properly!
Answering Questions
You might be thinking, “But what about the directory partners that require listing verifications?” Well you don’t have to worry about that! Here’s the direct response to that question from Moz:
When you submit a listing on Moz Local, it must match an existing Google Places or Facebook listing across all of the following attributes: Business Name, Address, Phone Number, and Website. Because you’ve already gone through the phone or postcard verification process with Google and/or Facebook, your Moz Local listings will be validated if they exactly match Google and Facebook.
Thinking Forward
Much like other services such as Yext, if you cancel your Moz Local subscription, many of your listings with Acxiom and Localeze will be reverted back to their status prior to your subscription.
Your best bet to prevent something like that from ever happening would be to use Moz Local as a tool to get your information to those sources correctly, but also take the action of still claiming and owning your listings. This is especially important to do on major sites like Google, Yahoo, Bing, Facebook, Yelp, and Foursquare.
I hope you’re all as excited about Moz Local as I am! If you’ve got other questions about Moz Local, see their FAQ section here.
Feel free to comment below if you’ve got any input or feedback on your experience with this beautiful new upgrade.
Mary, Thanks for the great write-up! We appreciate all the support from Search Influence for both GetListed.org and Moz Local 🙂
Mary, does it make it easy to pay the $49 because I don’t understand why it says there is something incomplete 100% when that is just false? Do they help fix the problems?
Hey Barry!
It’s really easy to set up an account and pay the $49, you just need a valid credit card to put on file which they will charge. The scores you see in the “Check Listing” report are dependent upon the NAP (Name, Address, Phone Number) that the tool is checking. So if there are inconsistencies between the NAP in the search and the actual listings across the web, that’s where a low score comes from.
As far as fixing this/ improving your score goes, the way Moz Local works is that it pushes your business information into the major data feeds (Localeze, Infogroup, Acxiom, and Factual) which serve as the source of information for directories. Once your business information is correct at these source points, it will become more consistent and correct across the web as the directories periodically update their info based upon the info from the data feeds.
Besides that, the tool also serves as an easy way to identify NAP inconsistencies on directories so you can go to those sites directly and clean up your information instantly (which in turn will improve your scores).
Check out Moz’s Local Search Ecosystem for more on who get’s their info from which data feeds:
http://moz.com/blog/2013-local-search-ecosystems