AI SEO Expert Will Scott to Deliver Zenith 2025 Conference Keynote

April 4th, 2025 by Collin Guedon

AI SEO Expert Will Scott to Deliver Zenith 2025 Conference Keynote graphic

Search Influence Co-Founder and renowned AI SEO expert Will Scott will headline the Zenith 2025 Marketing Conference with his keynote address, “AI Isn’t the End — It’s Your Next Beginning,” on Thursday, April 10, 2025, in Duluth, Minnesota.

Having presented at past Zenith conferences, Will returns this year to offer fresh insights into harnessing AI technology to amplify your marketing strengths and position yourself ahead in an evolving digital landscape.

About Will Scott’s Keynote

In his keynote, “AI Isn’t the End — It’s Your Next Beginning,” Will will illustrate how marketers can leverage artificial intelligence to amplify their existing skills instead of replacing them.

Will will offer actionable strategies for marketers to maintain their competitive edge in an increasingly AI-driven search world by drawing parallels between his personal journey of rebuilding after a health crisis and navigating the rapid evolution of AI technology.

With extensive experience in integrating AI into SEO strategies, Will has been at the forefront of developing methods that enhance visibility and engagement through AI-powered tools. His insights reflect deep expertise in blending human creativity with AI-driven analytics, positioning marketers to excel in a technology-first environment.

Read more of Will’s insights:

Will Scott: A Leading Voice in AI SEO

Will is internationally recognized as a trailblazer in digital marketing and AI SEO, known for coining the influential term “barnacle SEO” in 2008.

Will co-founded the f SEO agency Search Influence with his wife, Angie, where he serves as CEO. Alongside building the business over the past two decades, Will serves as  faculty emeritus of LocalU. His extensive career has positioned him as a sought-after speaker at premier industry events, including Pubcon and SMX.

His diverse professional background, including a degree in Architecture from Tulane University and background in higher education technology and online learning, informs his holistic perspective on problem-solving and strategic growth.

About Zenith 2025

Hosted by marketing agency Aimclear and the Duluth Area Chamber of Commerce, the Zenith Marketing Conference is celebrating its 12th year of empowering digital marketers.

Zenith brings together forward-thinking marketing professionals to share innovative strategies and practical tools for driving revenue and boosting online engagement.

Attendees will leave equipped to optimize their digital marketing efforts, from generating quality leads and maximizing social media reach to ensuring cost-effective marketing spend.

Achieve Your AI SEO Potential

Curious about the role AI SEO can play in your marketing strategy?

Search Influence is your trusted AI SEO agency, ready to guide you through the opportunities and complexities of leveraging AI for digital marketing success.

Get in touch with Search Influence today, and let’s start reaching the right audience, no matter where they are.