How Search Influence Uses AI to Improve Your Ad Results – April Client Insider
April 11th, 2024 by
Unlocking Conversions: Meta and LinkedIn Introduce Advanced AI Targeting
Discover how predictive audiences and Advantage+ targeting can elevate your advertising campaigns.
New Meta and LinkedIn AI Features Help “Find” Conversions
As part of our ongoing commitment to optimizing your advertising campaigns, we’re excited to introduce you to the powerful AI features offered by Meta and LinkedIn, designed to help you reach and convert your target audience more effectively.
Predictive Audiences with LinkedIn Ads
On LinkedIn, we can leverage predictive audiences, a feature that expands your campaign’s reach by creating an audience predicted to perform actions similar to those within your source data.
We work with you to curate a list of existing contacts you have that represent the ideal customer – this could be high quality leads or high quality clients/customers. LinkedIn combines your data source and LinkedIn’s AI to automatically generate a new custom audience that has more potential to convert.
Advantage+ Audiences with Meta Ads
In addition to LinkedIn, we’re excited to introduce Meta Advantage+ audiences, which harnesses Meta’s advanced AI capabilities to find your audience. (P.S. Meta = Facebook and Instagram.)
Meta’s AI utilizes a wealth of information including past conversions, pixel data, and interactions with previous ads to continuously refine and evolve your audience targeting. You can rely on Meta’s AI to find your audience, or provide specific information about the people you want to reach. Meta prioritizes audiences matching your suggestions before broadening its search.
By testing AI-driven targeting in your campaigns, you can expect improved results! We are working these features into our clients’ campaigns where relevant to test their power to drive more conversions within your budget.
AI has been driving success in your campaigns for years
Over the years, AI has revolutionized advertising, reshaping how we connect with audiences and optimize campaigns – in Google, Meta, LinkedIn, and programmatic digital advertising.
AI has evolved to deliver personalized ads, enhancing relevance. Predictive algorithms forecast trends and behaviors, enabling data-driven decision-making, while dynamic creative optimization tailors ad content in real-time to maximize engagement and conversion rates. Now we are testing new audiences created using AI to drive conversions!
At Search Influence, we continue to adjust our campaign best practices and processes to leverage AI’s potential to drive your advertising success.
Have questions about AI in your campaigns? Chat with your account manager to understand more!
