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Internet Marketing Blog Posts by Cory Agular 
Cory was born and raised in New Orleans, Louisiana. He graduated from Tulane University with a B.A. in English. Prior to accepting the position at Search Influence, he did freelance writing, and his articles have been published by Tulane’s athletic department and the NCAA’s official website. In his spare time, he loves to catch live music and sporting events.
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How Your Website’s Speed Can Impact Your Institution’s Recruitment Goal
Key Insights Site speed is a key ranking factor—even more so with Google’s Core Web Vitals rollout. Data suggests lower load times leads to a drop in overall conversions. You can consistently monitor site speed with free tools. According to previous Google data, users tend to abandon a loading site …
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Google Maps: Ongoing List of COVID-19 Updates (June 2021 Update)
Note: this post was updated on June 9th, 2021. Many of the changes that Google made to Google My Business for COVID-19 will likely stick around after the pandemic. Consumer behavior changed and Google adapted to help businesses meet those needs. On the other hand, a lot of functionality was …
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Trends in SEO: 2020 and Beyond
The beginning of a new year marks a fresh start, new outlooks, and perhaps new approaches to a person’s conventional wisdom or habits. Digital marketing, though constantly evolving through the calendar year, is no different. As we begin to envision digital success in the new year, one important exercise is …
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How I Learned to Stop Worrying and Embrace Google Algorithm Updates
Author’s Note: During the course of writing this blog Google took an unusual step (for them) and announced an impending core algorithm update. While this blog does not discuss this update specifically, the underlying themes about handling these updates should remain applicable. To learn more about this core update, I recommend …
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SEO News: Data Aggregator Factual Now a “Submission Only” Source for TDCs
SEO professionals who deal with clients’ backlink profiles and citation distribution on a daily basis are likely familiar with Factual, one of the largest data aggregators in the local search space. Factual does not accept listing submissions or edits from individual users; rather, they utilize trusted data contributors (more on …
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Year-end Trends: What’s Been Driving Local Search in 2018?
Annually, the brightest minds in the local search field come together to provide their input on the major changes and trends in the industry via the Local Search Ranking Factors Survey. Coordinated by Darren Shaw from Whitespark and the fine folks at Moz, the 2018 review of local ranking factors …
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What Are The Most Important Review Sites? Start With These Three
In order to remain competitive in the local search space, it is essential to encourage your customers to provide feedback about your business. Reviews and interaction with your digital properties help search engines and users learn more about your business; in today’s environment, if you are neglecting these review sites, …
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What Happened to My Meta Descriptions in Search Results?
During a typical day-to-day interaction with Google’s SERP recently, I started to realize the variable nature in which meta descriptions were being pulled into search results for our site. We know that last December Google announced the expanded the character count guidelines for meta descriptions, but that did not seem …
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Three Simple Tips for Optimizing Your Facebook Page
For developing a meaningful online presence, proper management of your social media profiles is essential to any successful marketing effort. There are some very obvious, and important, actions to take: have a snazzy profile and cover photo, publish meaningful content, and engage with potential clients. However, beneath the surface, there …
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Search Influence Partners with YouthForce NOLA for Second Summer
For the second summer, Search Influence has partnered with New Orleans-based YouthForce NOLA, a career readiness organization developed by “Educate Now!” that helps match students with local businesses in order to offer real world work experience. According to their website, the organization aims to create “training pathways that prepare students …
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