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How a User Experience Audit Benefits Your Business
Key Insights Website user experience audits help businesses retain users and increase conversions. If you understand the data behind user behavior, you can anticipate a user’s needs when designing and optimizing your website. Examine trust factors, content considerations, and device usage when completing an audit. What Is a User Experience …
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The Rise of Intent Research and What it Means for Keyword Research in 2020
Keyword research has long been thought of as one of the most impactful ways to gain prime real estate on SERPs. In the SEO world, if you’re not focusing a vast amount of your effort into keyword research, then you’re missing out on a great deal of SEO value. Finding …
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How User-Generated Content and Engagement Can Help Boost Your SEO
As we continue moving toward an increasingly digital world, the importance of user-generated content, and the engagement that it produces, is becoming more prevalent in the realm of SEO. What users say about your brand, and how often, can have a real impact on your online visibility. How you promote, …
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Google Moves Toward a More Copyright Friendly Image Search
If you’ve recently used Google’s image search engine, you may have noticed a small change to the options when viewing image results. In an effort to appease photographers, publishers, and stock photo agency Getty Images, Google has removed its ‘View Image’ feature from image search results. This update, along with …
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A Little Bit Goes a Long Way: Small Steps For Improving Your Online Presence
Establishing your online presence can seem like a daunting task for small businesses or those who are less knowledgeable about the tech world. Fortunately, there are a few simple ways to market your brand and engage your customers without the hassle. Taking actions like creating social media accounts, keeping your …
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You Don’t Just Need Good Culture In Your Yogurt, You Need It In Your Workplace!
Quality Over Quantity Until recently, a company’s success was based on the fundamental principle that quantity outweighs quality. The better your numbers were, the better the chances that your company would outperform its competitors. However, recent studies have begun to offer insight into the importance of a company’s internal environment, …
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