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Internet Marketing Blog Posts by Lindsey Schultz 
Lindsey Schultz has moved on to other opportunities. -
How to Measure Paid Advertising Success in Higher Education—and Why an Agency Can Help
Measuring paid advertising success in higher education isn’t always a cakewalk. See how Search Influence can help you measure your campaigns’ efficiency with ease.
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4 Steps to Demonstrate the Value of Your Higher Education Marketing Strategy
Key Insights: Define relevant SMART goals for your marketing strategy to provide clarity on the results you want to achieve. Utilize research-backed data to demonstrate how your campaign’s messaging and platforms help reach your target demographic. Tailor your presentation to your audience to convey how your strategy helps each stakeholder …
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