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Internet Marketing Blog Posts by Madison Horst 
Madison hails from the Northshore of Lake Pontchartrain (specifically, Madisonville), and graduated from Louisiana State University with a bachelor’s degree in Marketing. She brings several years of sales and relationship-building experience to Search Influence and looks forward to bringing creative approaches to help clients achieve their goals. When Madison’s not strategizing on client campaigns, you can find her teaching fitness classes, taste testing the newest local brewery and food truck, or listening to true crime podcasts.
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How To Use Cold Email Marketing to Reach New Audiences
Cold email marketing is often underused in top-of-funnel strategies, yet it’s a powerful way to introduce your brand to new audiences and build awareness early in the buyer’s journey. Cold emails work best as part of a multi-channel strategy, including display ads and social media. It creates a unified approach …
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How a New Orleans Digital Marketing Agency Uses the DISC Methodology to Improve Client Relations
Key Insights: Tailoring a message to compliment the intended person’s personality helps build rapport and trust within a professional and personal relationship. Personality types affect how people communicate with each other effectively—it is the main reason people respond and act in their own unique ways. The experienced Search Influence team …
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