This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
-
Higher Education SEO Trends in 2025: How to Compete
Key Insights AI-Driven Search Requires Adaptation Emerging technologies like Google’s AI Overviews are reshaping search visibility. Universities must optimize content for AI retrieval, emphasizing depth, authority, and structured data to stay competitive. Social Search Is Reshaping Discovery Younger audiences increasingly use social platforms for search. Universities must integrate SEO strategies …
Continue Reading >> -
In-House Marketing vs. Agency Teams: Build a Strong Strategy Together
This post was updated by Paula French on 2/28/25 to reflect recent trends and best practice. It was originally published on 12/6/2018. Key Insights As brands grow, marketing demands increase, making it difficult for internal teams to execute strategy, create content, analyze performance, and keep up with industry shifts all …
Continue Reading >> -
How to Market a New Program: Make SEO the Foundation of Your Higher Ed Marketing
Key Insights Alternative credentials and other innovative program offerings are reshaping higher education. To successfully launch these programs, your institution needs a strategic approach tailored to its unique structure, appeal, and audience. SEO ensures your program is visible to prospective students at the start of their search, putting your institution …
Continue Reading >> -
66 Higher Education Marketing Stats [2025]
Key Insights Entering 2025, higher education marketers must revisit their strategies to ensure they reflect today’s learners’ preferences while driving measurable outcomes. Marketers must reassess their campaign priorities, metric-tracking strategy, and overall performance to remain competitive in the new year. Building a strong strategy for 2025 requires external data to …
Continue Reading >> -
Why Hire a Digital Marketing Agency? Outsource for Faster Growth
Key Insights Hiring a digital marketing agency gives in-house marketers access to a team of experts with specialized skills and knowledge. Companies benefit from advanced marketing techniques without ongoing in-house training and investment in expensive tools. Outsourcing digital marketing to an agency frees up time for businesses and internal teams …
Continue Reading >> -
Not Tracking Cost Per Inquiry? Expect Budget Waste
Key Insights Tracking and optimizing CPI is crucial for higher education marketers to ensure budget efficiency and maximize return on investment. Failing to track CPI can make it difficult for higher ed marketers to correlate marketing success with enrollment, justify budget allocations, and optimize campaigns. Tracking CPI empowers higher ed …
Continue Reading >> -
2024 Higher Education Marketing Benchmarks: Get Past Your Blindspot
Key Insights A shifting higher education playing field is causing universities to reevaluate their results and the costs associated with them. Despite increased competition and an evolving modern learner, higher education marketing departments can still reach their enrollment goals by tracking the right metrics to inform future strategies. New Search …
Continue Reading >> -
Search Influence Earns 2024 Google Premier Partner Badge
We’re thrilled to share that Search Influence has been awarded 2024 Google Premier Partner status — for the 9th year in a row! Recognized by the Google Partners Program, this honor places us in the top 3% of digital marketing agencies in the United States, reflecting our commitment to excellence. …
Continue Reading >> -
Effective SEO Strategy Must-Haves: Why Partner With Search Influence
Key Insights Not all SEO strategies are created equal. Effective SEO strategies demand a customized approach that takes into account the unique goals and challenges of a business. Search Influence uses three pillars to drive SEO strategy: boosting search rankings, empowering local SEO, and enhancing technical SEO. Partnering with a …
Continue Reading >> -
UPCEA Webinar Highlights: The Power of CPI in Measuring Higher Ed Marketing Success
Key Insights: Search Influence and UPCEA have teamed up to create a nationwide benchmark for cost per inquiry (CPI) specifically for professional, continuing, and online education institutions. With an industry-standard benchmark, higher education institutions can better understand how effective their marketing efforts are in attracting prospective students and the factors …
Continue Reading >>