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Internet Marketing Blog Posts by Teri Murphy 
Born and mostly raised here in New Orleans, Teri Murphy is an honor graduate of Dillard University, where she received a Bachelor of Science degree in business administration. Although she concentrated in management, after taking a handful of marketing courses during undergrad, she decided a career in marketing was for her. Prior to joining Search Influence in 2016, Teri volunteered for a local nonprofit and held internships in accounting and education. In her spare time, she loves watching lifestyle videos on YouTube, going to concerts, and spending time with family and friends. She is a member of the #BeyHive and can sing really well in the shower.
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How to Use Consideration Content to Move Prospects Down the Funnel
Key Insights Understanding the buyer’s journey is key to developing content that leads to conversions. The goals of consideration content are showing prospects how you can address their problem and getting them to add your business to their list of options. There are several types of consideration-level content that can …
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Why You Should Reply to Your Reviews—Especially The Negative Ones
Whether we’re using social media to keep up with friends, watching videos on YouTube, or even searching the Web to find a doctor, most of our daily activities involve our phones and other devices with access to the internet. Many of us will turn to reviews, along with recommendations from …
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Common Google Analytics Terms Explained
Google Analytics is a free service provided by our friends at Google that automatically collects and allows you to analyze data about your website visitors. Google Analytics is an essential tool for digital marketers, businesses, bloggers, and everyone in between with a website. Google Analytics can help guide your decision-making …
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Guide to Facebook’s Lead Generation Ads: What Can They Do for Your Business?
You’ve probably heard this a million times by now, at least a couple thousand from us—if you aren’t on Facebook, then you’re doing your digital marketing all wrong. There are more than 2 billion people around the world who actively use Facebook monthly, and on average those people spend about …
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