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Break Out of the Local Linking Same Old Same Old
It has come to my realization that I am in a rut. An external linking rut. Well, I knew I needed to revisit linking strategies … it’s one of those things that I never sat down to research and really dig into because I have procrastinated incredibly well, but the …
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You Can Buy Brand Love on Twitter?
Social media marketer realizes buying followers on Twitter is a waste of money and time – sexy Russian spambots never buy-in the marketing pitches.
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15 Great Ways to Fail at Increasing Website Traffic
We all know that one of the fundamental goals in designing a website is to provide information. Without an audience you might as well be a tree falling when no one’s around. So, how do you get an audience? As research shows the best way to get the best traffic …
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Yelp Review Filter Explained (How do I spam that?)
I was looking for more contact info for Luther Lowe and noticed his tweet about a blog post explaining Yelp’s Review Filter. Luther does a good job of explaining the Yelp Review Filter and Yelp has commissioned a video which tries to explain it in a friendly way. The review …
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Email Marketing for Small Business: 9 Things Not to Do
I am all about receiving e-mail marketing from eCommerce sites that I am interested in. Seriously – my personal e-mail inbox has 2,445 unread messages – I sign up for everything 🙂 With that said, you have to say something enticing for me to open your e-mail. And, for some …
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Facebook Introduces Conversion Tracking for Advertisers
Facebook offers advertisers a chance to beta test their new conversion tracking tool. Facebook advertisers rejoices.
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4th Annual SearchFest, March 9, 2010
Search Influence’s Will Scott will speak about Facebook for small business at SearchFest 2010. The 4th annual Searchfest is March 9th at the Governor Hotel in Portland, Oregon. SearchFest is the largest search engine marketing conference in Portland. Dedicated to search marketing education from the industry experts and thought leaders, …
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DANGER! Your Google Business Listing Is at Risk
You need to watch out! I was just reading the Google Lat Long Blog and they’re telling people to edit YOUR Google business listing. This is really, really, bad. Look at this picture. I didn’t want to steal the image from the Google blog post so I made my own …
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The Secret of Small Business Social Media – You Must be Present to Win
One of the questions we hear from pretty much every client is “Should we be on Facebook?” “Do I need to Twitter? Tweet? Twit?” or, if they are already on it, they ask how they can make better use of Twitter or Facebook for business purposes. For a small business …
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Burying Negative Content – What to Do Versus What Not to Do
These days it is really easy to tarnish the online reputation of a company. Just one bad review or article posted on a high traffic web site is all it takes. In most instances it is impossible to have negative comments and stories removed. The best way to fight negativity …
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