Accelerate Your Higher Ed Program Enrollment With Our SEO Roadmap
January 22nd, 2025 by
Imagine this: You’re part of a university marketing team tasked with boosting visibility for a new program. You know SEO is critical, but with so many options and resources to consider, figuring out where to begin feels overwhelming.
You’re not alone — according to our higher ed research study we conducted with UPCEA, 51% of higher ed marketers report not having an SEO strategy in place.
Here’s where Search Influence’s SEO Roadmap will help. Designed to provide a clear, actionable plan for your institution, our SEO Roadmap focuses on one top program or degree, delivering custom recommendations you can implement immediately.
The value of implementing an expertly developed SEO strategy cannot be understated. Consistent online visibility is the key to maintaining and growing enrollment for your programs. An SEO Roadmap gives you the tools you need to build that online presence while exploring the value of agency support without a long-term commitment.
Our higher education SEO Roadmap is ideal for launching a new program or refreshing an existing one, providing a budget-friendly entry point that gives your institution a strategic edge in the crowded higher ed landscape.
Read on to discover how our SEO Roadmap will drive meaningful results for your program.
What Is an SEO Roadmap for Higher Education?
Educational websites are large, complex entities, often involving many voices — from marketing teams to IT, communications, and even department heads.
Each team has its own ideas about how to increase enrollment and make an impact, leading to a multitude of directions without a unified strategy.
This is why a detailed, custom SEO roadmap is essential. You need an action plan tailored to the unique strengths and opportunities of your program, rather than a generalized report from a basic SEO tool.
Backed by a deep understanding of higher ed audiences and how they search, the SEO Roadmap from Search Influence provides actionable insights specifically designed to help you reach and connect with more prospective students.
SEO Roadmap vs. Audit: Which Is Right for Me?
An SEO roadmap may be right for you if…
- You want to understand the SEO opportunities for a specific program, degree, or credential
- You recognize the need for external SEO support
- You want to understand what expertise you are missing in your SEO strategy
- You want to make a case for SEO to your team or boss
- You want to see what it’s like to work with Search Influence
- You want to try working with an SEO agency without a long-term commitment
Search Influence’s SEO Roadmap is ideal for higher ed marketers who recognize the need for dedicated SEO support but need a little extra help developing their strategy.
An SEO audit may be right for you if…
- You have a strong in-house SEO team and want an expert opinion on your performance
- You want dedicated external SEO support and are ready to dive deep into improving your website as a whole as well as focus on program-specific enrollment
- You have worked hard on your SEO, but the rankings and traffic aren’t improving
- You have concerns about the navigation and user experience on your site
- You believe your website setup may be holding you back
Search Influence’s SEO Audit is perfect for…
- Experienced in-house marketers looking to refine their strategies and tackle challenges that limit their website’s SEO effectiveness
- Marketers who want dedicated external SEO help to dive deep into improving their entire website as well as focus on program-specific enrollment
Search Influence’s SEO Roadmap
Experience the value of working with Search Influence through our SEO Roadmap — a targeted, customized strategy designed to elevate one of your institution’s top programs or degrees. This Roadmap provides a firsthand look at our proven SEO approach and delivers expert recommendations you can implement right away that will make a real impact on visibility and enrollment.
Our SEO Roadmap covers the essential pillars of an effective SEO strategy, giving you a comprehensive taste of the results we will achieve together:
- Keyword Research: Discover what prospective students are searching for and uncover the key terms that position your program front and center.
- Content Strategy: Receive tailored insights to optimize your existing content, create engaging new pieces, and reach students on and off your website.
- Technical SEO: Understand the technical steps needed to enhance your site’s performance, ensuring a smooth user experience that search engines reward.
- Authority & Link Building: Build credibility through targeted link-building strategies and connections to trusted sources that strengthen your program’s authority online.
This Roadmap is more than a one-off solution — it’s a glimpse into the level of expertise and dedication our team brings to every partnership. Powered by 20 years of SEO success, your Roadmap reflects our deep commitment to helping institutions like yours thrive in the digital arena.
For only $1,497, you’ll get:
- SEO Roadmap for 1 Key Degree or Program – A $3,000 value
- Expert Review and Consultation – A $1,500 value
- SEO Workbook – A $500 value
- Bonus: Higher Ed SEO Research Study Report
We’ll also schedule a one-on-one review meeting, to guide you through each recommendation and ensure you feel confident in implementing each step.
This Roadmap is an opportunity to see what’s possible when Search Influence is in your corner. Get started today, and together we’ll build a path to long-term success.
Learn More About Our SEO Roadmap
Search Influence has helped countless higher education institutions boost their online presence and attract more students.
This includes longtime client, Tulane SoPA, who saw a 569% increase in keywords ranking in Google’s top spots and a 445% rise in organic traffic after working with us.
Our SEO Roadmap gives you an actionable plan to achieve top search rankings and greater visibility — just as we’ve done for Tulane SoPA and countless other higher ed institutions.
We continue to research and adapt to the latest search trends, including the impact of AI-generated search and social search on student behavior. Watch our joint webinar with UPCEA for expert insights and recommendations on these subjects.
Get started on the Higher Ed SEO Roadmap with our easy online checkout, or reach out to schedule a call with our team to explore how we will support your goals.
