Will Scott to Present on AI for Content Marketing at Pubcon 2024 in Las Vegas
October 4th, 2024 by
Search Influence Co-Founder and CEO Will Scott will present at Pubcon 2024 in Las Vegas, Nevada, on Wednesday, October 16th, from 10:30 to 11:20 a.m.
In his session Content Repurposing and Content Generation, the SEO pro will discuss how marketers can use AI and large language models (LLMs) to breathe new life into their existing content and use AI for link-building to identify optimization opportunities.
If you’re a content marketer, SEO professional, or digital strategist looking to work smarter, not harder, this session is your first-class ticket to a whole new world of workflow efficiency.
This blog will address what you can expect from Will’s upcoming Pubcon session.
An Overview of Content Repurposing and Content Generation
Why is Hollywood full of adapted screenplays?
Why does Nike always have another retro shoe release?
Because coming up with new ideas is hard and more expensive.
Like screenwriters and shoe designers, marketers don’t always have the time or funds to reinvent the wheel.
But many marketers do have countless archived blogs, press releases, social media posts, and videos collecting virtual dust across their platforms.
Will’s October Pubcon session, Content Repurposing and Content Generation, will equip you with the skills to turn your old, boring content into new, engaging formats.
Those who attend will learn practical skills to:
- Identify high-potential older content for AI-assisted updates
- Use LLMs to expand, rewrite, and modernize outdated articles
- Create multiple content formats from a single piece (e.g., blog post to video script, infographic to podcast)
- Enhance SEO performance of existing content through AI-driven optimization
- Develop a sustainable content recycling strategy that saves time and resources
Will’s presentation will highlight how generating fresh, AI-driven content opens the door to valuable link-building opportunities. As you repurpose old content into new formats, AI for link-building helps you identify link-building prospects and optimize your content for greater visibility.
As Will has emphasized before, using AI tools to repurpose content isn’t about spamming the web with low-quality material. Instead, it’s about strategically reworking content into fresh formats that can be shared across multiple platforms, boosting visibility and driving traffic.
This session will equip you with the skills to maximize your content investment and keep your websites fresh and relevant in the age of AI.
Search Influence at Pubcon 2024
Search Influence’s presence can be felt across Pubcon 2024.
In addition to his Content Repurposing and Content Generation session, Will will appear at the Pubcon Master Group AI or Die; speak at AI Tools and Services – Make and Zapier; and moderate Technical SEO – Website Replatformings and Migrations.
But Will isn’t the only Influencer sharing their expertise at Pubcon this year.
Search Influence’s Digital Advertising Manager Jeanne Lobman will share her years of digital marketing expertise in her session, Integrating SEO and Paid Search Strategies.
Search Influence Is On the Cutting Edge of AI for Content Marketing
From AI-driven content repurposing to cutting-edge AI content link-building techniques, Will’s Pubcon 2024 sessions will give you the tools you need to create engaging content faster. To catch them live, check out the full Pubcon schedule for session details.
Looking to learn more about AI for SEO content now? No need to wait for Pubcon to access Will and Search Influence’s expertise. Our team is always here to help you revolutionize your SEO and digital advertising campaigns with innovative tech and results-driven strategies.
Contact us to learn more about how we’re using the power of AI for content marketing.
