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YUUUGE Link-building Opportunities for 2016 and Beyond
In the SEO world, we say, “a link is like a vote.” The idea being the more links you have, the better. There was a magical time when it didn’t matter where the links came from or how many links came from one source. In a sense, all votes were …
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How Should a Dentist Handle a Bad Review?
There’s a lot of chatter on the Internet about where to find a great dentist. You can give patients a bag of goodies and send out reminders about regular cleanings, but some will still forget to come back just as surely as they forget to floss. Retention is a challenge …
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Manage Tags Like a Sys Admin: 5 Ways Google Tag Manager Will Change Your Life
Where would we be without Google? It seems like for every issue that comes up in the field of online marketing, Google is ready with a solution. Google Tag Manager is one such solution. But before we examine the benefits of using this savvy tool, let’s first clarify what a …
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Upgrade Your Website with Fresh Content and Some Help from Beyoncé
In this ever-evolving age of Google, there seems to always be a way to upgrade your website and its search engine presence. Fresh content will not only ensure your website is up to date, but it can also inform your frequent customers of new information, let Google know that it …
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How to React to Facebook Reactions: All Your Business Needs to Know
Here is my take on what businesses and marketers need to know about Reactions and how the change will impact our data. How is Facebook tracking Reaction data? Right now, Facebook is including all Reactions bundled together for the metrics on “Likes” in ads, and in the top level of …
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Women in Technology: The Influencer Way
I actually never seemed to notice that our staff is over 70% women until it was pointed out to me recently; however, I’m not surprised, since New Orleans was ranked one of the best cities for women in technology in 2015. While it’s no secret that many people still view …
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Search Influence Sees the Luck In Threes with Our Newest Influencers
This month, we were lucky enough to welcome a few new faces to the team here at Search Influence. Say hello to our three newest Influencers! Lynn Bergeron – Director of Sales Lynn is a lifelong resident of Harahan, LA. He graduated from the University of New Orleans with a …
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How to Win Leads and Influence Potential Customers with LeadSNDR
Depending on your business, lead generation can be one of the most, if not the most, important performance indicator for your marketing efforts. Regardless of the medium (online, billboards, radio, etc.), a critical part of lead generation is asking yourself: How do you want to receive leads? At Search Influence, …
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How to Keep Your Law Firm’s Ads Legal
With the recent death of Justice Antonin Scalia, the Supreme Court is on arguably on track for confusion, gridlock, and bipartisanship. This uncertainty could affect the future of affirmative action, abortion, union rights, and several other topics that are scheduled to go to court within the year. In the face …
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SEO Helps You Say “I Do” with a Wedding You’ll Never Forget
Mardi Gras is winding down, so it’s time for the second most festive time of year in New Orleans: wedding season! February is National Weddings Month, and happy couples all over the country are prepping and planning for their upcoming big day. For many brides- and grooms-to-be, this process begins …
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