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Google Grants: What Every Nonprofit Should Know
If you work for a nonprofit, you probably already take advantage of many of the free tools and services available to you. From software and applications to professional services, a huge number of corporations offer donations to show their commitment to the causes nonprofits represent—but few offer tools as powerful …
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The Prescription for Better Online Reviews for Your Practice
Just last month, Forbes ran an article titled “Why Doctors Must Market Themselves in 2016.” Much as customers at a restaurant can get on Yelp to write about their experience, patients can review their physicians on Yelp and other sites as well. RateMDs.com, Healthgrades.com, and Vitals.com are just a few …
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Earn More Facebook Friends for Your Business with These 4 Tips
According to the National Day Calendar, what we all know as February 11 is actually observed as National Make A Friend Day, not to be confused with June 8, which is National Best Friends Day (though we celebrate that here, too!). As it is described on the National Day Calendar website, …
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The Top 6 Metrics You Should Be Tracking in 2016, As Explained By Cats
According to Facebook, 1.01 billion people log on to the social platform daily. Google sees impressive traffic as well, with 3 billion search queries per day…and that’s just the tip of the iceberg. Everyone is online these days. So it’s no surprise that online marketing has become increasingly more important …
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SEO 101: How to Install Google Analytics on Your Website
So you want to take your business to the next level. You built this amazing website, but you have no idea if anyone is even looking at it. You’ve looked around online and found a pretty cool stat counter, but you need more information than that. That’s where Google Analytics …
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5 Tips to Improve Your Franchise’s Online Display Ad Campaign
If you are a franchise business owner, you may have already encountered the difficulties that come along with trying to create brand consistency and improved user experience across all of the online marketing for your franchise businesses. If your primary goal up to this point has been to employ a …
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Focus on Brand and Audience to Leverage Your LinkedIn Profile’s Referral Power
LinkedIn is for lawyers. If the anecdotal evidence—such as an attorney receiving a 10x ROI from a four-hour investment—is not enough to convince you, consider the takeaway from Chester and Del Gobbo in the ABA’s 2012 Law Practice: “Now that the use of social media is… widespread, disengagement is not …
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5 Ways Your Dental Practice Can Win More Patients (and More Smiles) with SEO
Today’s dental patient is becoming much more Internet-savvy. 81% will do research online before booking an appointment 71% will find their new dentist on the first page of a search engine result page like Google or Bing 55% will choose one of the top three results It’s no longer good …
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4 New Influencers Join the SI Krewe
It’s that time of year, and Search Influence is more than ready to start the Mardi Gras season—and we have four new krewe members to join in the celebrations! Get to know a little about our new Influencers: Candice Perkins – Junior Internet Marketing Associate Candice is a native of …
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5 Ways to Improve Your Productivity at Work
There’s a difference between going through the motions of the workday and actually getting things done. Productivity takes strategy – and constant reevaluation. Take a look at these five ways you can improve the productivity on the job and what you should probably stop doing to get there. 1. Hire …
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