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Internet Marketing Blog Posts by Search Influence Alumni 
Search Influence Alumni has moved on to other opportunities. -
3 Tips to Help Law Firms Generate More Leads on Social Media
In 2015, 35% of all lawyers obtained clients from their social networks, according to an ABA survey. Tech-savvy attorneys and digital marketing experts alike know that social media sites like LinkedIn, Google+, and Facebook are great business development tools. Engagement is an imperative. In fact, it is the new word-of-mouth …
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5 Reasons You Want to Work at Search Influence
Perhaps the single most valuable component to an enjoyable work environment is the people with whom you will work every day. Upon entering the Search Influence office space to interview for a position on the content team, I was consumed by the company culture on display. From the art on …
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How Medical Professionals Use Google Display Ads to Win New Patients
By now, most professionals in the medical industry know that a robust Internet marketing campaign is necessary to achieve maximum exposure in the digital age. Doctors, practice managers, and other medical professionals may have an SEO plan that is designed to improve their search engine rankings with web crawlers such …
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How the Google Penguin Update Will Affect Your Site in 2016
Happy Penguin Awareness Day! (You remembered, right?) Today, we celebrate everyone’s favorite quirky, aquatic natives of the Southern Hemisphere. Maybe you’ll want to spend the day in a tuxedo, visit your local zoo, or adopt a penguin to celebrate? Of course, if you’re in the world of SEO, you might …
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The Verdict Is In: How to Make Your Law Firm Mobile-Friendly
The Internet is not contained to just desktop computers anymore. With the massive proliferation of mobile devices, including smartphones, tablets, and phablets, users have the Internet wherever they go, and that means there are a lot of mobile search inquiries. In fact, according to Google, more people search using mobile …
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How to Rein in Your Content Marketing Budget
Scope creep. A concept that strikes fear in the heart of every project manager. Content can be a slippery slope when you’re racing against the competition to build your brand, show your expertise, and earn the trust of your customers, you may find yourself sacrificing quality to post new content …
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A Dentist’s Guide for Choosing Target Audiences on Facebook
The number one tool in any business’s online advertising arsenal is knowing your audience. In a field as wide-ranging and diverse as dentistry, such knowledge can mean the difference between a stagnant online presence and social media success. So we’ve put together a helpful guide to improving your understanding of …
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Think Your Coworkers Have Cool Hobbies? Check Out These Interesting Influencers!
As the largest online marketing firm on the Gulf Coast, Search Influence has attracted an eclectic group of employees with an array of talents. While our clients know our team members as talented online marketing experts, our Influencers’ talents extend beyond the friendly confines of our 13th-floor office. Since January …
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A War of Words: 4 Tips to Help Lawyers Win the Cost-Per-Click Bidding Wars
Whether a veteran attorney or a recent law school graduate, legal professionals have likely noticed that the world of generating leads and winning new clients has changed drastically. While tried and true marketing methods such as word of mouth and putting your picture on a billboard still have their place, …
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Birds of a Feather Tweet Together: How to Shape Your Dental Practice’s Strategy
With today being National Bird Day, one saying comes to mind, and it’s one that forever rings true: “Birds of a feather…” Like-minded individuals with similar interests and agendas generally come together and communicate with each other more regularly. This can be beneficial for dentists, periodontists, and orthodontists as they …
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