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Internet Marketing Blog Posts by Search Influence Alumni 
Search Influence Alumni has moved on to other opportunities. -
A Spoonful of SEO to Nurse Your Rankings Back to Health
The Internet isn’t just where people go to find out whether they can self-diagnose a brain tumor. Increasingly, the Internet is where potential patients shop around for the best local clinics and medical services. Fortunately, there are a few SEO principles that can help make your website easier to find. …
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From Europe, with Love: A Marketer’s Guide to Capitalizing on Tourism
I recently took my first ever solo trip and explored six European cities in two and a half weeks. On my trip, I realized the importance of tourism for small businesses. Every tourist needs places to stay, food to eat, and things to do while visiting—and that leaves a big opportunity …
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Search Influence Gets Three Special Christmas Gifts—New Influencers!
We are very excited to announce three new members who have joined the ever-growing Search Influence team this Christmas! Alex Michael – Business Development Associate Originally from Natchitoches, Louisiana, Alex graduated from LSU in 2011 and moved to New Orleans in 2012. He has worked in sales for three years …
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A Series of Influencing Events: Search Influence Pros Take to the Road
Search Influence’s reach is expanding around the country! Whether you’re on the East coast or the West coast, there’s an Influencer coming near you this spring! CEO Will Scott and Director of Account Management Paula Keller will be representing Search Influence and imparting their local search wisdom in Williamsburg, Seattle, …
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How To Fix A Manual Action
In recent weeks, there’s been chatter about a large influx of manual actions. This got me thinking: how many people actually know how to fix manual actions? Stay tuned, ’cause you’re gonna learn today! But First, the Basics: What Is a Manual Action? A manual action is a manual penalty …
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Are You a Homer or a Lisa? Psychographics Demystified via The Simpsons
In marketing, half the battle is understanding your typical clientele. Understanding your customers is crucial in marketing directly to your niche targeted audience. That being said, understanding the ins and outs of your customers can often be daunting and tricky…But wait—hope is not lost! Look in the sky! It’s a bird…it’s a plane…it’s …
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This Is How We Do It! Search Influence Works Hard and Plays Hard
When I was hired at Search Influence, I knew I could look forward to an exciting company culture. Having watched movies such as The Internship and The Social Network, I was excited to be a part of a tech company with a cool culture and quirky traditions. I envisioned seeing …
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The Easy Guide to Holiday Marketing: Four Tips to Help Land Last-Minute Shoppers
The Black Friday frenzy might be over, but that doesn’t mean people are done shopping. If your customers are anything like me, they’ll be walking through your doors at noon on Christmas Eve. So how do you score the last-minute shoppers? Here are a few easy, last-minute marketing tips to …
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A Brand by Any Other Name: The Importance of Brand Consistency
In the world of SEO, consistency really is key. Any deviation from the norm can negatively affect you in search results and in the eyes of your potential customers. Consistency with your NAP (name, address, phone number) is important throughout your website, social channels, and on any directories you’re listed …
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The CHARGED Culture: Kudos, Core Values, and Our Collaborative Workplace
My six months at Search Influence have been exciting to say the least. On my first day, I really had no idea of what to expect. I was so nervous about being the new person and fitting in, and on top of that, I knew very little about SEO. What …
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