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Internet Marketing Blog Posts by Search Influence Alumni 
Search Influence Alumni has moved on to other opportunities. -
Tech It Out: Scripting Automated Emails of Extracts with Tableau
Businesses now more than ever need effective, data-driven metrics to drive solid, evidence-based workflows. More and more small- and medium-sized companies are realizing an increased demand for data visualization to be able to quickly and clearly communicate exactly what is happening at every level in their business. A Stanford-born company …
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You’ve Gotta Be Kitten Me: Uber Delivers Cute Cats to the Search Influence Office
Apparently, looking at photos of cute animals while at work not only makes you happier, but it also increases your productivity. Like most companies, Search Influence encourages employees to be productive. So on National Cat Day (October 29), when we learned Uber was delivering kittens for just $30, we HAD …
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Search Influence Is Grateful for Its Newest Influencer
Join us in welcoming this month’s newest Influencer to the Search Influence team! Kari Llorens – Account Coordinator Kari is originally from Kansas City, Missouri and played competitive volleyball for 10 years, including one year at Loyola. She loves to explore New Orleans and finds herself walking around Magazine St. …
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AI Is Here, and It’s Affecting Your SEO: A Look at Google’s RankBrain
In late October, Google announced that they are actively using an artificial intelligence algorithm called RankBrain as part of the search results engine. This has rolled out slowly since early 2015 and has become a factor for website owners and search marketers to pay attention to, according to Bloomberg. “RankBrain has become …
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Will Camp Out for Marketing Tips: Your Black Friday Survival Guide
November is here! A month full of falling leaves, dropping temperatures, giving thanks, and many people’s favorite shopping day: Black Friday. Last year, 133.7 million people shopped during the Black Friday weekend, according to a Fundivo.com study. As a local business, you may be trying to get a piece of …
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Google My Business Brings the Holiday Cheer with Special Office Hours Pre-Sets
Yesterday, a new My Business feature was published by Google in the product forums. This new feature allows business owners to pre-set special hours to their My Business listing for holiday closings or special times that are exceptions to your day-to-day office hours. There is more information in Google Support documentation. If …
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Boo! These 3 Talented New Influencers Are So Good, They’ll Scare You!
This October, Search Influence welcomed three new Influencers to the team—and they’re so good, they’re scary! Say hello to our Halloween hires: Kristin Tidwell – Upscribed Associate Product Manager A Louisiana native, Kristin comes to Search Influence after a 15-year hiatus from the city. After spending time in Colorado and …
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‘Tis the Season: Ten Ways to Enhance Your Online Presence All Year Round
Traffic to your website depends on how relevant your landing page is in relation to the terms being searched and how well optimized your site is in the eyes of Google. If demand for your products and services is low for a certain time of the year, chances are search …
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You’ll Never Believe How Clickbait Techniques Are Causing the Downfall of Ads
The atmosphere for Internet advertisers has changed over the past couple of years following a trend that marketers of the past simply didn’t see coming. Thanks to an overuse of several marketing techniques, including clickbait titles, dynamic advertising, and uninspired cookie-cutter content, Internet users have learned ways to avoid ads …
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Stalking, Espionage, and More: The Guide to a Successful B2B Marketing Campaign
Dealing with business to business, or B2B, clients in search engine optimization, search engine marketing, or social media can be challenging. There is an extra layer of difficulty associated with a technical business that you don’t typically have when working on B2C campaigns. The key to starting a B2B online …
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