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Small Business, Big Difference: Social Media Use on the Rise
Clutch, a B2B research firm, has released the results of its 2015 survey on small business practices in social media. The survey, which received more than 350 submissions, asked small business owners or managers to give insight into their social media and Internet marketing practices. The Findings Here are some highlights …
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Have Hashtags Become the New Slogans?
In the world of marketing, businesses seem more focused on creating a captivating hashtag to correspond with the newest campaign rather than a fresh slogan. Is it possible for the two to coexist, or are slogans as we know them well on their way to becoming a thing of the …
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Your Fortunes Are Written in the Stars (Your Facebook Star Reviews, That Is)
In a time when smartphones can do everything from tracking down our car keys to acting as a 3D mobile scanner, the modern American consumer is more connected than ever. The Internet lets us share photos with people across the world or down the street, but in addition to sending …
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How Apps Will Change the Future of Online Marketing
We use apps for everything. From staying in touch with loved ones to shopping for wedding dresses, apps are quickly taking over the mobile online world. But as businesses prep their sites for mobile in the wake of Mobilegeddon, many are overlooking the potentially lucrative opportunities available with apps. In …
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Marketing Must-Haves: What to Look for When Hiring an Online Marketing Firm
You may be worried that outsourcing your online marketing efforts will mean losing control of your company’s voice. You are the expert when it comes to your company’s unique selling points, after all. However, a good online marketing firm will want to work hand-in-hand with you to make sure your …
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Time Savers: 9 Tech Hacks to Improve Your Efficiency
Trying to make your time working on the Internet more efficient? Looking for tools that could potentially save your life in case of an emergency? We here at Search Influence have gotten a good grasp on the types of tools that are effective in the workplace. Here are a few …
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Five for Friday: Facebook’s Payment Feature, DuckDuck Go, & More!
1. Facebook Messenger Payments Service Is Nationwide – Mashable Facebook’s vice president of messaging products, David Marcus, recently announced that Facebook Messenger has rolled out its payment feature. Users can add their debit card information in the Messenger’s settings. You can then send payments by starting a conversation with a …
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Health Care on the Home Front: Recruit Mommy Bloggers
When it comes to online influence, mommy bloggers are a huge force in social media and the blogosphere—something many major brands have noted in the past. Names like Pepsi, Wal-Mart, Home Depot, and Coach have all made space for these influential bloggers in their content marketing strategy, adding a dose …
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NOLA: Something to Write Home About
I am not a New Orleans native. I don’t ask how your “momenem” are doing, and I didn’t grow up eating red beans and rice every Sunday. I’m a good ole-fashioned Midwestern girl. I love a good steak, a cold Bud Select, and Cardinals baseball. I’ve been living in New …
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Search Influence Takes a Shine to New Summer Influencers
Search Influence continues to grow! This June, we’re proud to welcome four new faces to the team. Brittney Schering – Junior Internet Marketing Associate Originally from a small town just south of Detroit, Mich., Brittney first ventured over to Grand Valley State University, where she obtained a bachelor’s degree in professional …
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