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Internet Marketing Blog Posts by Search Influence Alumni 
Search Influence Alumni has moved on to other opportunities. -
Eggs & Beacon – Facebook Place Tips Help Businesses Digitally Advertise
Imagine walking into your favorite local bar. One of the first things you’ll probably do is pull out your phone while you’re waiting for a drink or a friend. Now, imagine that as you open the Facebook app, you receive a notification that, unfortunately for your liver, there’s a great …
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Five for Friday: Facebook Aims to Please, Amazon Goes the Way of Uber, & More!
1. Facebook Update Takes Into Account Time Spent Reading Stories – Search Engine Journal Facebook looks to be taking the next step forward in studying user behavior. The social networking giant is now directly measuring user activity and engagement, even when the user isn’t interacting with content. How important to …
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Unlike Your Dad, These Guys Know How To Use The Internet
The other day, I was trying to remember why I had posted a curious image on my friend’s Facebook wall in 2010. In a stroke of brilliance, my friend suggested we do a “reverse Google search” to see where the picture originated from, all while we were using Google Chromecast …
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A Dream Job is Still Within Reach! Here Are 3 Ways to Find it
We’ve all been asked at one time in our young lives: What do you want to be when you grow up? For most of us, the dream of being a cowboy or an astronaut (or for me, a taxi driver) are long gone, but the essence of the question still …
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How to Win Followers and Influence People: Build Your G+ Following in 3 Steps
We’ve cracked the code to successfully increasing the Google+ following for a small business (or at least we know we’re on to something). Our little experiment shows that if you follow three simple steps, you can gain more followers on Google+. Now, before you equate the importance of Google+ (colloquially …
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Reconstruct the SEO Strategy of Your Medical Practice
A referral by a physician used to be the most common way people chose health care specialists. However, now patients are turning to Google and other search engines for health information and to select a physician. In fact, 62 percent of smartphone owners used their phone to search for information …
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The Infectious Spread of New gTLDs: Good For Your .Business?
Over the last year and a half, the Internet Corporation for Assigned Names and Numbers, or ICANN, has been releasing more than 1,300 new gTLDs, or generic top-level domains. During this time, there has been a growing conversation amongst business owners as to whether or not they should make the …
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Social Giving Success: An Intro to Online Marketing for P2P Fundraisers
Which do you trust more: an ad or a friend? The answer is pretty clear, right? At least that’s what many nonprofits think, and that’s why the face of fundraising has changed significantly over the past decade. Instead of just soliciting direct donations, we’re seeing more and more peer-to-peer, or …
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Five for Friday: Google’s Phantom Update Revealed, Remembering Sally Ride & More!
1. Google’s “Phantom Update” Is a “Quality Update” – Search Engine Land In early May, many people noticed significant ranking changes, which led to the rumor that Google had run a Panda update or a spam-related update. However, Google denied this, leaving many stumped by what could have mysteriously caused these …
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Give Your Facebook a Facelift: Social Media for Dermatologists and Plastic Surgeons
Time Magazine recently posed the question, “Can Plastic Surgery Make You More Likeable?” Certainly, there are many benefits to cosmetic procedures for the patients, but it is also time for plastic surgeons and other physicians to think about how to make their practices more “likeable.” Facebook and social media can be …
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