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Internet Marketing Blog Posts by Search Influence Alumni 
Search Influence Alumni has moved on to other opportunities. -
3 Ways to Present Share-Worthy Visual Content
Content is the reigning king of the marketing world, but the way that content is presented can be instrumental in its success. The most well-written, interesting article won’t do very well if it’s a long block of text. We live in a very visual world, so companies and marketing experts …
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Amazon Has a House Party, and Your Local Business Needs an Invite
To compete with Angie’s List, Craigslist, Yelp, Home Advisor and other marketplaces, Amazon has recently launched its own marketplace called Amazon Home Services. What makes this platform different from the others? How could it help you, as a local business, with an increase in leads and improved Google rankings? Amazon …
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Web Augmentation: 9 Tips to Get Your Plastic Surgery Practice Trending
Every second, there are almost 50,000 unique searches on Google. With that much traffic, it’s crucial to establish your plastic surgery practice as an online authority. By using social media, search engine optimization, and paid search strategies, you’ll be able to climb to the top of Google’s rankings in short …
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Tech Talent Times Two: New Influencers Join the Team
Our talented troop is growing at Search Influence. Meet the two new Influencers who are joining our online marketing team. Hannah Selser – Junior Account Associate Hannah grew up in New Orleans and recently graduated from Southeastern Louisiana University, where she got her bachelor’s degree in marketing with a concentration …
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Healthy Content: 4 Tips to Drive Conversions in the Medical Industry
In the medical and plastic surgery industries, it can be hard to get past the medical jargon and engage with readers online. But despite these challenges, building up an online presence is vital in this day and age. Everyone online wants to gather information quickly, and they seek immediate gratification …
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Show Me An Infographic, Mister! New Orleans’ Unique Content Marketing Approach
There’s definitely a story behind New Orleans—the city of festivals. And it’s an insider story you likely haven’t seen online before. For example, what New Orleans tradition includes 822 floats and is 21,000 riders strong? What celebration features more than 130 pyramids of burning logs? When it comes to content marketing, …
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Give Content a Natural Glow: Medical Marketing Makes the Switch to Natural Content
Back in the early days of search engine optimization, there were a lot of shady practices that were less than ideal for site visitors. Keyword-stuffing, spammy tweets, backlink schemes, and useless content were often the norm, as these tactics helped websites climb the ranks of the search engine results page. …
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Five for Friday: Survived Mobilegeddon? Check Out What Google’s Doing Next
1. Immediate Mobilegeddon Aftershocks – Moz Following the much-anticipated release of Google’s mobile update, a.k.a. “Mobilegeddon,” SEO authority Moz has taken its first look at the immediate aftershocks since the rollout. MozCast Mobile tracked the performance of mobile SERPs across a 10k keyword set over 10 days, but since Google …
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Eight Years of Influencing: The Amy Arnold Story
Amy Arnold, director of research & development at Search Influence, recently celebrated her eight-year anniversary with the company April 30. Amy, one of Search Influence’s original employees, is known for her extensive knowledge of the online marketing industry, and her contributions to our company’s progression are something to pay tribute …
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How Infographics Can Give Your Online Strategy a Facelift
No industry knows the importance of image more than plastic surgery. Before and after pictures are worth a thousand words, and prospective patients heavily rely on visual information derived from those pictures when deciding which cosmetic procedures to explore. However, plastic surgery websites do not have to restrict themselves to …
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