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Taking Flight in 140 Characters or Less: Twitter Advertising 101
Twitter advertising can be a great way to increase your follower base and drive traffic to both your social media pages and your website. It is relatively cost efficient, and it can help you drive the right traffic to your pages. There are three different types of Twitter ads all …
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More Locations, More Problems? Optimize Your Franchise SEO—Part 2
In part two of this two-part series about how to successfully optimize your franchise SEO, you will find three more winning strategies and steps for multi-location or franchise SEO. It’s All About Location The effort to have each location found in its own market is often perceived as the most challenging …
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A Family Affair: Teaching Mom a Thing or Two About SEO
Here at Search Influence, I have had the opportunity to work with a diverse group of clients—business owners from all kinds of different industries. But the best thing about coming to work every day? I have the privilege of working with a very special client: my mom. “So What Is …
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This National Small Business Week, Step up Your Online Marketing
It’s National Small Business Week—time to celebrate the successes and the insane amount of work small business owners put in. The struggle is real. You know you’re a small business owner when… …Your nightmares are about getting bad Yelp reviews. …Your social media “strategy” consists of bribing your college-aged daughter …
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More Locations, More Problems? Optimize Your Franchise SEO—Part 1
Do you ever feel like your efforts to market your business with more than one location are ineffective? Do you live with the constant doubt about whether or not you did as much for one location as you did for another, or if your franchisees are doing something counterproductive that …
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Five for Friday: Twitter Trends, #Mobilegeddon, the State of Moz, and More!
1. Twitter Is Rolling Out Trends with Descriptions on the Web – Marketing Land In an effort to improve engagement with its more casual users, Twitter has made multiple changes to its platform. The most recent has just rolled out on mobile and web, offering descriptions and metrics on trending …
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Optimize Your Commute: Influencers Caught Ridin’ Sweaty
At Search Influence, biking to work is not a passing fad (and that’s not just because this is how our CEO Will Scott gets to work). Search Influence riders braved rainy weather conditions last week to ride in support of the 2015 NOLA Bike to Work Week, finishing among the …
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New Influencers Put a Spring in our Step
Recently, we were lucky enough to welcome a few new faces to the team here at Search Influence. Say hello to our three newest Influencers! Kiersten Kampschroeder – Junior Internet Marketing Associate Kiersten has been enjoying the laid-back New Orleans lifestyle for almost two years, having previously worked in IT …
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Making Patients & Customers into Fans: Are Facebook Fan-Building Campaigns Effective?
Looking to connect with your ideal patients and customers online? Facebook fan-building campaigns are just what the doctor ordered for creating the perfect online experience for your audience as well as building your community of followers. But before we delve into the specifics of Facebook fan-building campaigns and how this online …
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YourCompany.Sucks – Dealing with the Future of Domains
When I first read that .sucks domains would be launching in 2015, I chatted with a friend of mine about it. This friend is not in the search engine optimization industry, but he does have a website for his established local business. The whole .sucks conversation boiled down to this: …
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