This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
Internet Marketing Blog Posts by Search Influence Alumni 
Search Influence Alumni has moved on to other opportunities. -
Five for Friday: Is Your Social Media In Good Hands? Link-Dieting & More
1. New Year, New Link Takedown – Search Engine Land As we all know, many sites were put on Google’s naughty list thanks to Penguin’s distaste for bad links. Their next move? Request, request, request. Looking back on 2014, Google certainly got a lot of action. Torrent Freak reports that …
Continue Reading >> -
I’m So Trendy. You Already Know… Using Google Trends on YouTube
The last time I wrote about Google Trends, I explained how it could be useful in your keyword research process. I am now going to explore how this tool can be used to create a strategically optimized YouTube video. Note: As mentioned in my previous blog, keep in mind that …
Continue Reading >> -
Big Results Can Come in Small (SEO) Packages
Many small businesses fear that because they don’t have millions of marketing dollars at their disposal to build their SEO campaign, they simply won’t be able to compete with large corporations. However, there are many SEO tactics small businesses can employ to level the playing field and compete against large …
Continue Reading >> -
Law & Order SEO: Finding The Culprit Behind Your Decreased Organic Traffic
As digital marketers, we regularly analyze site traffic to ensure that our efforts are producing positive results. But what happens when you’re doing all the right things in your SEO campaign (high-quality website content, blogging, link-building, etc.) and your Google organic website traffic is consistently going down? 1) Traffic Deep-Dive …
Continue Reading >> -
Five for Friday: Facebook Ads Get a Facelift, Google’s Panda Goes into Hibernation, and More!
1. Tips For Growing Traffic and Revenue Through Keyword Targeting – Search Engine Land It is widely known throughout the tech world that choosing the right keywords is important when trying to draw more attention to your website. Trond Lyngbø discusses how to do this by gathering relevant information, prioritizing your targets, …
Continue Reading >> -
12 Days of SEO (as Told by Christmas Movies)
December is finally here, and you know what that means – Christmas SEO! Here are my 12 (Days of Christmas) tips for your small business’ online presence, as told by my favorite Christmas movies: 1. Accept That SEO Is a Gradual Process It may take some time, but if you …
Continue Reading >> -
What’s Black & White & May Have Killed Your Site in 2014? This Year’s Top 3 Algo Updates
In 2014, there were numerous algorithm updates that changed the world of SEO—for the better. Google uses a finely tuned (and ever-changing) algorithm to sort search results in a way that best caters to the searcher. In order to perfect this art, Google turns out algorithm updates, both minute and …
Continue Reading >> -
Five For Fridays: How To Get Yourself an Assistant, Get Rid of Spammy Links, and Go Evergreen!
1. Think Like a User – Search Engine Land Sometimes we can get so caught up in trying to get attractive links that we forget why we are writing a piece of content in the first place. We try so hard to get people to read it that we fail to remember …
Continue Reading >> -
Two Turtle Doves Join Search Influence’s Flock
We are very excited to announce two new members who have joined the ever-growing Search Influence team! What better holiday gift is there? Sarah Ledgerwood – Internet Marketing Team Lead Born and raised in a small town in North Idaho right near the British Columbia border, Sarah graduated with a …
Continue Reading >> -
Five For Friday: Google Language 101 – Metas, SEO, & Link Building Without Content
1. Link Building Without Content Creation – Search Engine Journal A common misconception about link building is that content creation is a necessary part of it. While new content certainly helps, Jon Ball recently posted an article arguing that updating content is not always necessary, especially for small businesses that lack …
Continue Reading >>
