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Google AdWords Cram Session: Don’t Let Google Kick You in The Ads
To start off this post: yes, we are a Google Partner. No, we do not do Google’s laundry or cook romantic meals for Google. And we try our best not to steal Google’s side of the bed. We are, however, certified and qualified to help you with all aspects of …
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A Tale of Two Strategies: PR & SEO
Last month, I sat in on a webinar with a few fellow Influencers about how to integrate PR into SEO strategy. Given that I used to work in PR and am constantly looking for ways to combine the two industries, attending this was a no-brainer. Integrating SEO & PR Best …
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New Gmail Inbox Has It All, But Can It Separate Naughty From Nice?
Always on a mission to improve user experience, Google recently released a fresh new look to “Inbox by Gmail.” This update provided additional labels for better organization of your inbox, reminders, snooze options, attachment previews, and more. Invite Only Recent buzz about Inbox by Gmail has circulated, especially during the …
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Don’t Be An Advertising Grinch: Grow Your Profits 3 Sizes This Holiday Season
Can you believe we’re already on the verge of December? Are you prepared for the holidays? I’m not asking if you have your Christmas tree (or Hanukkah bush) picked out or if your travel plans are confirmed…we’re talking about advertising, and specifically online advertising. Hopefully, you’ve already adopted online advertising …
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We’re Thankful For Our Newest Influencers!
Great team members are as essential to our business as mashed potatoes are to Thanksgiving dinner. They’re the gravy to our SEO campaigns, the stuffing to our—you get the picture! Get to know a little bit about each of our newest influencers: Ryan Eugene – Junior Account Associate Born and …
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Five For Friday: Backlinks Back, Alright! The Missing Linkjuice & More
1. Blogs on Blogs – Moz Recently, Isla McKetta wrote an entry on The Moz Blog entitled “When Is a Blog the Right Form of Content Marketing?” Blogs have been championed as sure shots for improving online traffic and increasing a company’s influence. McKetta, however, argues that blogs are often …
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Help! I’m A Cyborg And Nobody “Likes” Me
Technology is redefining human connections, which has made social media a crucial ingredient in any marketing strategy. With many different outlets available used to communicate with your audience, how do you choose the best approach for your business? When sitting behind a computer screen, it is easy to forget the …
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Five For Friday: A Very Twitter Christmas, Facebook Gets Scroogy With Likes, & More!
1. Are Twitter Users the Most Efficient Holiday Shoppers? – MarketingLand Given their 160-character count limit, Twitter users are clearly efficient communicators. And now, we are learning that they are super efficient holiday shoppers as well. The popular social platform released a study highlighting its ability to influence shoppers in their …
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I Wanna Index You Up: Google Exposed
Google is a great keeper of secrets. They’re willing to share parts of demographic data captured from their users with potential advertisers. But, they keep their own personal data locked up pretty tight, or at least tight enough to keep anyone without a neurosis for data away. About a month …
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The Only Thing Scarier Than Bad SEO is Search Influence Halloween
Search Influence recently moved to a much larger building with more space for our growing staff. The only catch is in this much larger building our office is located on the 13th floor. Working (celebrating) our first Halloween on the 13th floor was not scary as you may think. Our …
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