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Internet Marketing Blog Posts by Search Influence Alumni 
Search Influence Alumni has moved on to other opportunities. -
5 For Friday: Local Search, News, Advice, Measuring Success, and Penguin Refresh
1. Local Businesses: Watch Out! – Search Engine Watch Apple’s newest gadget, the Apple Watch, is likely to have a major impact on local search. The expected increase in hyper-local searches means added pressure will be placed on businesses to ensure they can be found easily online. “Users will be …
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5 for Friday: New Apple Gadgets, Net Neutrality, And Twitter Says Buy, Buy, Buy!
1. Apple’s Big Reveal -Mashable This week, it’s impossible to ignore Apple’s big unveilings. While the new iPhone 6 may come with some interesting upgrades, for me, “the big reveal” was all about the Apple Watch. The new gadget is very slick looking and appears to be packed with features. …
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On Social Entrepreneurship and Social Media – Interview with Alexandra Ernst of Project Pangia
A year and a half ago, Project Pangia was born from the mind of Alexandra Ernst. After graduating from Loyola University New Orleans and working with The Walt Disney Company, she set out to create a business of her own. Having a passion for travel, meeting people, and social change, …
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New York Hotel Fines $500 For Negative Online Reviews. How Can They Fix It?
A Hudson, NY hotel has a perplexing way of dealing with bad reviews. According to Page Six, instead of using bad reviews as constructive criticism, the hotel charges wedding couples $500 for each bad review their guests post online. “Please know that despite the fact that wedding couples love Hudson and …
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Tiny Houses and Tiny Spaces: Making the best use out of space
The term “Netflix” is Internet speak for “how to kill 2 hours on a rainy Saturday evening.” Well, it was one of those times, and I had stumbled upon Tiny: A Story About Living Small. This documentary shows Christopher Smith’s yearlong journey to find a home of his own. To …
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TUTORIAL: A Google Gem That’s Trending Near You
My clients frequently ask me how long it takes to rank higher on Google search page results. I explain that the process is gradual and not guaranteed due to a number of factors, such as the 200 plus “signals” that make up Google’s algorithm, the time it can take for …
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6 Second Marketing: Using Vine for Your Business
In today’s fast-paced society, your business doesn’t have much time to grab the attention of potential customers. Can you do it in six seconds? Millions of users are racking up views and attention for their six-second masterpieces on Vine, Twitter’s ultra-short video sharing app that fits in well with the …
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Lucky Number 7: The 13th Floor Welcomes New Influencers
Some may think that the thirteenth floor is unlucky (we sure don’t!), but everybody knows that seven is the luckiest number. This month, there are seven new influencers! Join us in welcoming our newest team members. Gerardo Menendez – Junior Account Associate Gerardo (Gerry) grew up in San Salvador, El …
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Give Your Site Some Link-building Lovin’
With this year’s Google algorithm updates, we’ve heard a lot of buzz about implementing disavows and getting rid of bad, non-relevant links to your site. However, what we’ve heard less about is what to do after you get rid of all of those links. Now that those disavowed or deleted …
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Five For Friday: Vine Allows Video Imports, AdWords Launches New Bulk Editing, Snapchat Does News, And More!
1. Vine Finally Lets You Import Videos From Your Phone – Mashable Love making videos on Instagram? Well guess what! The popular app, Vine, is finally allowing users to upload videos from their phones. In addition to being able to import your own videos, Vine now also allows you to …
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