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Internet Marketing Blog Posts by Search Influence Alumni 
Search Influence Alumni has moved on to other opportunities. -
Let Your Business Be Known: 5 Tips for Improving Your LinkedIn Presence
LinkedIn is a great resource for business-to-business companies to increase brand awareness and build valuable connections. You may have set up a Company Page, but are you really making the most of the networking site? Use these tips to maximize the benefit of your company’s LinkedIn presence! Set Up Showcase …
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A Few Things You May Or May Not Have Ever Wanted To Know About Schema, But Were Too Bored To Ask
As Google continues to affirm its support for more detailed types of schema markup when crawling sites, it seems that there is an increased level of general interest in the concept and implementation of schema. I know that across our office, there are constant enraptured whispers about the ethereal mystery …
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De-stress and Prioritize: How to Keep Your Day-To-Day Organized
Everyone manages their time differently. With client meetings, calls, internal meetings, and day-to-day tasks, it sometimes gets hard to manage and prioritize what needs to get done. Since I’ve started working here in January, I have perfected my system of de-stressing and prioritizing my work so I can always be …
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Five For Friday: Facebook Mobile Ad Tracking, Promoted Video Tweets, And More.
Facebook rolls out new way for advertisers to track engagement with mobile ad campaigns. User suspicion on the rise as updated Messenger app gains greater access to personal information stored on mobile devices. Twitter begins testing promoted video posts for brands. Yelp and Bing join forces in the name of …
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#AmIDoingItRight?: Hashtagging for Businesses
Hashtags allow you expand your business’ reach, and engage with customers in a new way. Check out these quick tips on using and creating hashtags for your business’ #socialmedia accounts. 1. Do More KISS-ing: In 1960, the U.S. Navy enacted the “Keep it simple, stupid” principle. Simplicity can go a …
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HTTPS: Guardians Of The Google Galaxy
Last week, Google published a blog post stating unequivocally that encryption will be a ranking factor for websites. They said, “We’re starting to use https as a ranking signal.” They did downplay that message slightly by adding the impact would be a small amount of rankings trust: Here is a …
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Interview with Brian Russell of Media Distribution Solutions; Behold the Power of Video
In early 2014, we partnered with Media Distribution Solutions to deliver their best-in-class video solution to our customers. The BetterVideo platform has enabled Search Influence to scalably deploy custom, 30-60 second, high quality videos in our search engine optimization packages. Video dramatically increases the time spent on websites, improves social …
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Five For Friday: Tweets Within Tweets, Foursquare Gets A Facelift, And More!
1. Personal Preferences Killed The Check-In -Mashable Once upon a time, Foursquare made “checking in” at a location cool. But as of its latest update on Wednesday (8/6), the app has completely removed that feature. Now, those who want to broadcast their location to their social media spheres can do …
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Google+ Crush Saga: Your Guide To Social Media Sweetness
Google+ is SO complicated! That’s what a lot of our clients tell us. They get frustrated and, to be honest, so do we. There are so many questions! It can be overwhelming. What kind of Google+ page should you create? Which Google+ page should you use for posts and updates? …
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Are Your Keywords Sabotaging Your SEO Efforts?
Choosing the right keywords to target is one of the most important aspects of a successful SEO campaign. The goal of SEO campaigns is to get more online visibility, more traffic to your site, and more sales and leads. Keyword selection is central to bringing these goals to life. Keyword …
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