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Internet Marketing Blog Posts by Search Influence Alumni 
Search Influence Alumni has moved on to other opportunities. -
5 For Friday – Backlinks, Knowledge Graph, And Privacy!
1. Matt Cutts: Google Won’t Devalue Links Anytime Soon -Search Engine Watch Well, you’d certainly hope this is the case with the way Google is initiating hundreds of thousands of manual actions every month…But in Matt Cutt’s recent video, he explains the value of those quality links while Google continues to …
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Clear Your Case Of Social Media Acne – Ugly Picture Links
You can go far on 140 characters, but as they say, a picture is worth a thousand words. For the past year or so, Twitter has been enriching users’ experiences by allowing pictures and videos to be directly displayed on the feed, and with the introduction of the new profile …
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Google Ranking: No ShortCutts to Success
More often than not, our clients ask why their keywords aren’t as high up on Google as they should be. Is it a penalty issue? Is it an algorithm change? Or is it your content? Recently, I had a client that asked these exact questions. Here at SI, our job …
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5 for Friday – Google SSL Warnings, Twitter & Amazon Collab, and more!
1. Twitter and Amazon Link Up, Add Items To Your Shopping Cart With A Single Tweet – Buzzfeed Amazon is using Twitter to drive sales with the new #AmazonCart feature. This may be a major breakthrough for ecommerce businesses. It’s super simple: The business tweets out a link for a …
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Is Anti-Social Media On the Rise?
This year will make a decade since Facebook was launched and social media usage has skyrocketed, but is social media turning us anti-social? Parents who were unhappy about their children’s texting habits in the early 2000’s would be appalled by today’s society of Instagraming, Tweeting, FourSquaring and Pinteresting fiends across …
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Gmail Reveals Its Hottest Secrets (Part 2)
I wrote a blog post about a week ago about several hidden, secret features in GMail. Most of that was about organizing your inbox. This post is more about the secrets and great features you can use as you are writing emails. Let me know if you have any additional …
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Social Media, You Don’t Have To Be A Wizard
Your Audience You know your target demographic. If you don’t, social media should be the last thing on your mind. Properly addressing your demo group is essential in establishing a relationship with your followers on any social media platform. Social Media Optimization (SMO) is used to directly target potential customers …
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5 for Friday – New YouTube Feature, Ads on Reddit and more!
1. Advertising on Reddit is easy with this guide -Moz For those of you unfamiliar with the site, Reddit.com is a social site composed of user submitted images, text posts, links, news stories and more. Reddit is a huge community with roughly 115 million unique visitors. This site offers low …
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The Secret Life of Gmail (Part 1)
Part of my everyday is sorting through ~150 emails, which can be quite taxing if you don’t have a good system in place. We use GMail for our email system at SI. I know most small businesses probably have their email system already figured out, but if you don’t, I …
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5 For Friday – Twitter, Facebook, and Pinterest, Oh My!
1) Twitter Profile Redesign is now available to everyone! -Twitter Do you have the new Twitter layout for your profile? If not, you may be behind the times. Twitter recently updated their profiles with a new, user friendly look. This design is pretty similar to what many people are used …
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