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Internet Marketing Blog Posts by Search Influence Alumni 
Search Influence Alumni has moved on to other opportunities. -
Social Media, Your Personal Red Carpet
Coined ‘Fashion’s Latest Muse’ by the New York Times in September of 2013, it’s no secret that Instagram has been the leading source of social media in the fashion industry for quite some time. Naturally, marketers and retailers alike have picked up on this trend, using Instagram as the latest …
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5 For Friday – Links, Stories, & Posts for Your Weekend
1. SEO 101: Getting the On-Page SEO Basics – Search Engine Journal This article provides a ground-floor explanation of some of the basic, on-page SEO elements. Though this article may not seem useful for experts, this article takes into account that the rules for SEO are always changing. A refresher …
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Why Your Ads Fail: The Secret To AdWords Data
Within the past decade or so, it’s no surprise that everyone is hopping onto the data bandwagon. To businesses big and small, across all industries, it’s all about collecting data, data, data. However, while we focus endless efforts on collecting and analyzing data, we often lose sight of the reason …
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Social Media Goes Sci-Fi
Continuing the trend of the recent push towards wearable tech, Facebook recently announced that they have acquired the virtual reality company Oculus VR, for a price tag of around two billion dollars. If you have no idea what Oculus is, or does, their flagship product, the “Oculus Rift,” is depicted …
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Why I Hate Your Website: A Guide to Good Web Content
Hopefully you’ve read some of our other great blogs on sharable content and you’re sending out all those valuable signals that lead people back to your website. These leads are great and all, but what good are great signals and roadmaps if they lead you to something… disappointing? Imagine your …
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Determining and Leveraging Your Brand Advocates
At Pubcon New Orleans, Rob Fuggetta of Zuberance led a seminar on “Activating Brand Advocates.” Rob wrote a book called Brand Advocates that I encourage you to read if you’re a business owner looking to learn more about this game-changing topic. Rob talked about how brand advocates are people who recommend your …
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Heaps of SEO from Down Under
While I was in Australia earlier this year, I used google.com.au to search for a good happy hour spot after a long day at Bondi beach (they have free beach wi-fi!!). No matter how hard I searched, the best watering holes weren’t showing up in my search results. Little to …
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What to Watch for on the Web: Tips From PubCon 2014
There was a lot to learn at Pubcon New Orleans 2014! Read below for the inside scoop on some exciting web-related trends we can expect to see in the not-so-distant future. A Trend Toward the Visual The belief is that the deeper into the future we go, the more visual-based …
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Mobile Optimization and WordPress Tips – Pubcon 3/20/2014
Along with a number of other Influencers, I was fortunate enough to attend Pubcon New Orleans on Thursday, March 20th. Being a smarmy, cynical Developer, I was honestly a bit skeptical as to the amount of real, pertinent insights I would take away from the experience. I was even more …
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Influencers Flock to the Pelicans Game
It’s 4:30 PM on a Monday and where is Search Influence? On our way to the Pelicans vs. Nets game! It already did not feel like a typical Monday because Jack Black was filming a movie on the first floor of our building in Oak Bar, but our quarterly office team …
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