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Mardi Gras Season At Search Influence
Here in New Orleans, we celebrate a few extra holidays. Mardi Gras, otherwise known as Carnival Season, began on January 6th this year with the Phunny Phorty Phellows parade. The season culminates tomorrow, with Mardi Gras Day itself, otherwise known as Fat Tuesday. Tradition In addition to the parades, drinking, …
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Content Marketing: Doing It Right in 2014
You might have heard the buzz: content marketing is not only here to stay, it’s critical for business success in 2014. The Internet noise is getting louder every day, and discoverability is becoming a greater challenge as the data streams expand with chatter from websites, blogs, and social media. If …
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Part Time Influencer on Balancing Work and School
It’s no secret that college students are busy. There is an old diagram that portrays this pretty well. Students want good grades, a social life and a good night’s sleep, but only have the time to choose two of those. These days, the pressure on students is higher than ever …
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14 Social Media Mistakes to Avoid in 2014
We’ve all seen them… misfired tweets, Facebook fails, and huge national brands that just don’t get it. Last year we recapped the 12 worst social media mistakes of 2012, but brands just keep making the same errors over and over again. For 2014 we’re going to be proactive. Here are …
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Lunchtime at Search Influence’s NEW Office Space
When I first started at Search Influence back in October, I was employee #50. Now, just four months later, we’re nearing 70 employees! As a result, 8120 Oak Street has turned into a veritable can of sardines. Check out this picture from our most recent company meeting… Our Direct Team …
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The Power of CrowdFunding
I’ve always been amazed by the power of crowd-sourced fundraising. Combined with the virility of social media, a project can get a lot of attention, which can introduce new backers and have the project funded rapidly before it’s deadline. Crowdfunding sites such as Kickstarter and Indiegogo are the most well …
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A Drive Down Leigh Circle
If I know one thing about Search Influence, it’s that we would be nothing without the help of our Development Department. Starting with one member, Luke Ledet, in 2010, the department has grown quickly to 11 people in correlation with our expanding company. They work tirelessly to improve not only …
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Why You Wish You Could Work on Oak Street
To those of you who are not familiar with New Orleans and all the wonderful neighborhoods, shops, restaurants, activities, and festivals, you’re missing out. Though I’ve only lived in New Orleans the last year and a half, I’ve become very familiar with this awesome city and what it has to …
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Career Advice from the Facebook Queen (and some life lessons, too)
Sheryl Sandberg is one of the most influential women in the world, according to Time, CNN Money, and Forbes. She’s the COO of Facebook, and in my opinion, one of the biggest badasses out there. I’ve been reading her book, Lean In: Women, Work, and the Will to Lead and it is changing …
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Welcome to “Can’t Code”
Lessons, Musings, and Complaints about Digital Technology I started working at Search Influence a few months ago. Before that, I had a lot of web design experience, but all of it was very informal and self-taught. Due to budget cuts at the University of New Orleans, my graduate department asked …
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