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Internet Marketing Blog Posts by Search Influence Alumni 
Search Influence Alumni has moved on to other opportunities. -
No really, … was there a Google update in January 2014?
It’s curious how when you’re looking so intently at one thing, something so much bigger sneaks up behind you. Like when you’re a six-year-old kid all excited at your birthday party opening presents, your mom buzzing around taking lots of pictures demanding everyone to “smile,” and your dad sneaks in …
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3 Reasons Why Your Business Should be Active on G+
Some may know Google Plus as a weak attempt by Google to compete with Facebook. However, it can be used for much more than just engaging with your target audience. Google’s social media platform can also help your SEO efforts while providing quality content and information to followers. Here are …
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5 Management Tips (from a New Manager)
I’ve been at Search Influence for just over a year and a half. However, in the last four months my role has changed from managing clients to managing people: exciting and terrifying all at once. It is one thing to be great at your job, but it is another to …
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Social Media Marketing and the Super Bowl: It’s All About Preparation
If you’re like me and you love sports and social media, there isn’t a better day than Super Bowl Sunday. From the creative commercials to everyone constantly updating their feeds with their own thoughts on the game, it’s the ultimate setting for sports and marketing to collide. Rather than sit …
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Social Media And Small Businesses
Early last year, an article was featured on StreetFight.com that made some overzealous claims about social media marketing for small businesses. The negative stance was made loud and clear: social media marketing + very small businesses = zero return. I take the most issue with the article’s claim, “The type …
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How To Handle Automated Software Headaches
To set the ‘scene,’ you’ve either recently purchased or are about to purchase a piece of software that is meant to offer improvements for your business. Whether it’s some form of automated process, or software that adds another form of datum for you to analyze and use for future success …
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Q&A on ShortStack
For anyone that doesn’t know, ShortStack is an app that allows you to run contests and promotions from your Facebook page. It can also help boost social engagement and get more likes on your page. I recently had a client ask about using ShortStack for a Facebook contest and this …
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The Scoop on Sender Score
Any business that sends regular emails to a list of subscribers has a Sender Score. Your score is a method of determining how mail servers (inbox gatekeepers, so to speak) view your reputation as a trustworthy email source. To keep it simple, think of it this way: if you’re not …
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Everything You Need to Know About Google Carousel
Whether you’re looking to improve your position or simply figure out what the heck this carousel is doing in your Google search results, this blog post is for you. Let’s start out with a little background information. What is the Google Carousel? As you have probably noticed by now, Google …
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Search Influence Holiday Party
Here at Search Influence, we do things a little differently than most companies. Our office artwork is created by our employees, we play the same song every Friday at 5pm, and our holiday party is… well, a little later than most holiday parties. This year, our holiday party fell on January …
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