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Internet Marketing Blog Posts by Search Influence Alumni 
Search Influence Alumni has moved on to other opportunities. -
Why is Google Doing That?
Techcrunch announced yesterday that Google acquired the connected device company Nest for approximately $3.2 billion dollars USD. [1] While this may seem like a large investment to us laymen (laywomen? laypeople…), it is understood that Google’s disposable capital cannot be quantified by the finite numbers we are used to using. So …
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SEO vs. PPC: What’s The Difference Anyway?
A while back, SEO guru David McBee wrote a post in his awesome blog about how he differentiates SEO tactics from PPC strategies. In David’s mind, it can all be related to the difference between dieting and plastic surgery. SEO is a diet, and PPC is plastic surgery. To illustrate …
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Make Your Infographics Count
Infographics have been around for years. We have seen them in cave paintings and hieroglyphics. William Playfair was credited with the first area chart and pie chart in his 1790 book, The Commercial and Political Atlas. Over the years, we have pushed forward the design of learning concepts with the …
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Influencer Profile-Erica Rench
As Search Influence continues to grow, so do the departments! Erica Rench joined the Search Influence team in December to fill the newly created Operations Associate position, working under Operations Director Jeremy Brown. Erica comes to Search Influence after living and working in New Orleans for several years as an …
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New Influencer Faces: January 2014
We are excited to welcome 12 new employees to the growing Search Influence team! Account Management Team Amanda Ball has been hired as an Accounts Coordinator. Born and raised in New Orleans, Amanda graduated from Delgado Community College with an associate’s degree in applied science with a concentration in Computer …
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Kickstarter For Advertising and Funding
Crowdfunding has been around for a while now, from major sites like Kickstarter to more niche spots, like Indiegogo. Crowd funding is a process in which a project finds its funding from a vast pool of minor investors as opposed to the traditional approach of loans, private partners, and venture …
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3 Ways To Make Your Website More Skim-able
Bill Gates once said, “If your business is not on the Internet, then your business will be out of business.” I think we can expand on this and say that if your business doesn’t use the Internet to its advantage, it will not compete with those that do. This includes …
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Best of the Search Influence Blog in 2013
We’re proud to have our team members contribute to the Search Influence blog regularly, providing online marketing news, tips and tricks, as well as updates on SI. There’s been a lot going on in our industry in 2013, so we would like to share our most popular blog posts from …
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Tips for Optimizing Pinterest boards for Small Businesses
Ever since the launch of Pinterest in March 2010, marketers and small businesses are leveraging the site to drive traffic and sales. There are some old school business leaders who are still anti-social media, but they are missing out on a big opportunity if they ignore Pinterest and other platforms. …
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Paying By Email with Google Wallet
If you use Gmail (and let’s be real, who doesn’t?), chances are you may have noticed a new feature pop up recently. Unfortunately, clicking the $ doesn’t mean you magically receive money. Similar to Venmo, the newly implemented Google Wallet allows you to quickly and securely send money within Gmail. …
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