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Internet Marketing Blog Posts by Search Influence Alumni 
Search Influence Alumni has moved on to other opportunities. -
The Search Influence Education
Affecting a smooth transition into any company requires an emphasis on education at the outset. From best practices and company traditions to memorizing industry protocols and even coworkers’ names, there’s definitely a lot to learn. For the first few weeks, even the first few months, your new job may feel …
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4 Things I Have Learned So Far from Google Manual Actions
Like most in the SEO industry, I see the addition of Manual Actions in Webmaster Tools as a move by Google toward more transparency. Of course, it is in Google’s interest to report Manual Actions. According to Matt Cutts in this video, Google receives 5,000 reconsideration requests a week. I …
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Pizza Party USA: Finding a Way to Survive While Working an Unpaid Internship.
One of the most important bits of advice I was given while finishing my undergrad in Graphic Design and Communication Studies was to get an internship. So while I was in my senior year, I did just that. However there was one small problem, it was an unpaid internship. Although …
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Kick Butt with Keyword Research
Keyword research may seem like a rudimentary aspect of SEO, but this one component can really make or break search traffic to your website. It is of the utmost importance to get the right words and place them on the correct pages of your website. Think of these words as …
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Importance of Having User-Friendly Mobile Website
If you have a great web presence but haven’t made your site mobile friendly, chances are you are missing out on business. Recent research shows that more than 90% of people with a smartphone are using local searches while on their phone. Those using mobile searchers are typically looking for …
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Stop Writing Press Releases For The Wrong Reasons
As many in the SEO industry already know, Google is not impressed with link building strategies of old, especially when those links are coming from optimized anchor text in press releases. New guidelines are decreasing the SEO value of press releases and their use for link building at all is …
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Google Launches Manual Actions in Webmaster Tools
On August 9th, Google rolled out the manual actions alert in Google Webmaster Tools. The full rollout wasn’t complete until August 12th. Back in the day, Google would only alert you via messages, but you would still not know whether or not you had a manual penalty. With the new …
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4 Must-Have Chrome Extensions
I have a confession to make–I’m an absent fiddler. At opportune moments, I’ll fiddle with all the settings on my smartphone or rearrange my books according to different categorical flights of fancy (this time, they’re arranged by most recently read). I clean out and purge unnecessary belongings every three months. …
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6 AdWords CTR Boons & Bombs
You might not need a NASA mathematician, but a keen eye can help you identify your own CTR boons & bombs.[/caption] Many internet marketers tend to forget that they sit on a veritable gold mine of big data. Each visit to a website is one data point. For paid advertising …
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Team Building 101: Kickball
As our team was beaming from a 10 to 0 victory over a clearly superior opponent, I began to think about how good this absurd adult kickball league was for the relationships in our office. If you are not familiar with adult kickball leagues, you might be doing your organization …
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