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How to Boost Your SEO with Google+
A lot of people overlook Google+ when planning a content marketing strategy, because it’s still not perceived as a popular social media platform. It’s true that Google+ doesn’t command the huge user numbers of Facebook or Twitter—but the real benefits of the platform aren’t its social media aspects. The important …
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3 Simple Techniques to Clear the Path to Landing Page Conversions
Getting conversions should be the first thing in your mind as you write your website landing page. If you want a high percentage of your visitors to convert, you need to make the desired action prominent and clear from the beginning, and you need to provide the visitor with a …
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10 Reasons Why Google is King of all the Internet
And how we can’t live without it. 1) It’s a Google world, and we’re just living in it. You turn to it for nearly every aspect of your life. 2) You turn to Google for the unanswered questions about life. Inquiring minds want to know: “What is twerking?” Approximately …
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Introducing Team Jeanne
Team Jeanne, JKELTS and Team Orange is the New Black are only a few of the names we like to call our work group. I am the newest member of Team Jeanne and wanted to share a little bit about the women that I have the pleasure of spending my …
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5 Ways to Avoid a Cringe-Worthy Website
Although we’ve come along way since the ubiquitous animations and word art of the 1990s (think the official Space Jam ), bad website design still exists. It may not be as obvious to the untrained eye—or as gaudy—as it was with those classic ‘90s sites, but sites that aren’t user-friendly …
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Responsive Development with Foundation
Recently I implemented a redesign of the public facing page for one of our services, LeadSNDR. Like any other from-scratch project, I started off with a CSS framework that included a grid system. My old standby was the popular 960 Grid, but within the last few months, I’ve moved on …
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Addressing Self-Referrals from Mobile Sites in Analytics Data
A few of our clients have been seeing referrals in their Google Analytics reports from their own sites: something unexpected, but not unheard of. There could be a few culprits in this crime against data. Digging a bit deeper into the reports, it seems that, for the instances I was …
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More Influencers are Google Certified
At Search Influence, we have always prided ourselves on the knowledge and expertise of our team members. Our innovative company culture encourages our staff members to constantly improve their skill set and familiarity with online marketing industry trends. Anything that gives Search Influence and our clients a competitive edge — …
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New Orleans Non-profit Spotlight: Café Reconcile
Many of us go about our days without thinking about the non-profit world in New Orleans, including myself. I heard about Café Reconcile through one of my family members and wanted to share some of the amazing things they are doing to turn lives around in Central City, New Orleans. …
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Easy Ways to Improve Your Pinterest Descriptions
By now, we should all know that Pinterest is a great tool for businesses. But, since Pinterest is so visually centered, what you may not have thought about is the importance of your written content. After you have your About section properly filled out and you’ve established your boards, it’s …
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