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Internet Marketing Blog Posts by Search Influence Alumni 
Search Influence Alumni has moved on to other opportunities. -
5 for Friday — Links, Stories, & Posts for Your Weekend
The Holy Grail Of Internet Marketing: Owning The Whole SERP — Search Engine Land Search Influence’s very own Will Scott gives a brief how-to on the essential methods of owning your search engine results page. The main points he hits in the post are the importance of branded SERP ownership, …
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Getting Personal With My (Promoted) Posts
The Promoted Post Writing this blog post: $8.09 Medium-size bag of Lay’s Chicken & Waffles chips: $1.09 Sponsoring this post on Facebook: $7.00 Being funny and popular on Facebook: Priceless Why Should You Care? Well besides the fact that Lay’s is pushing three atrocious new flavors on consumers, this was …
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Get Real ROI on Facebook with Sponsored Stories
Many, including big brands, are convinced that Facebook Ads are a waste of money. Under their assumptions, even high rates of fan interaction don’t correlate to new business. However, it’s clear that promoting strong organic posts beyond the natural reach of a page drives the expected post interaction and page …
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5 for Friday – Links, Stories, and Posts for Your Weekend
5 Ways To Pay For Twitter Exposure – Crazy Egg We’re all used to the ads on Google and Facebook, but paid campaigns on Twitter are still unfamiliar for many businesses thinking about a paid advertising campaign online. Here are five different methods to get your tweets seen by more …
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Proprietary CMS vs Open Source: It’s a Little Like Renting vs Buying
Around here we get new clients everyday. Among these, there is always one who comes to us with a website built and hosted by a proprietary CMS (content management system) developer instead of being an independently owned and maintained website. Now, proprietary systems can be great and have some very …
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7 SEO Myths You Don’t Need to Worry About
Search Engine Optimization (SEO) is already complex enough—and with the many myths that have sprung up around it, it’s even harder to understand the ins and outs of page rank, keywords, and website optimization. Here are 7 myths that will help separate fact from fiction when it comes to SEO. …
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5 for Friday — Links, Stories, & Posts for Your Weekend
1. Who is Winning the Apple vs. Google iPhone Driving Directions Battle? Too Close to Call — Mike Blumenthal Even if you don’t keep up with the war between Apple and Google, you’re probably familiar with Apple Maps and it’s not-so-impressive emergence last fall. Well, since then, the app’s gotten its ducks …
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5 Tips for Proper Hashtag Usage
I love social media. I also love staying organized. The great thing about hashtags is they bring the two together. For those who don’t know, hashtags are a way to categorize a post on social media platforms, like Twitter and Instagram, by tagging it with descriptive words or phrases. Hashtags …
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Team Hairy Shearers
It’s funny how quickly one can bathe when you don’t have any hair. Yet every March I reduce my normal 15 minute shower by half. This hairless journey is because of a program called St. Baldrick’s. St. Baldrick’s is a charity that raises money to fund childhood cancer research. However …
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5 for Friday — Links, Stories, & Posts for Your Weekend
1. Top 4 Strategic SEO Trends to Watch for in 2013 – Search Engine Journal Don’t get lost in the mix! Take a broad look at your organization to make sure you’re producing top quality content, including social media, making your site mobile friendly, and understanding the knowledge graph. 2. Google Announces Retirement …
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