This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
Internet Marketing Blog Posts by Search Influence Alumni 
Search Influence Alumni has moved on to other opportunities. -
Has the Internet Made Us Lazy?
It’s no doubt that the Internet and search engines have drastically changed many aspects of contemporary life. The way people act, think, and speak have all been dramatically affected by the innovations of the Internet and search engines. In our line of work, we see the great benefits search engines …
Continue Reading >> -
5 for Friday — Links, Stories & Posts For Your Weekend
Google AdWords Announces Enhanced Campaigns -Search Engine Watch Google announced Enhanced Campaigns this month, much to the dismay of some and delight of most. The Enhanced Campaigns work to simplify mobile marketing – sounds good, right? So why are some advertisers viewing this update negatively? Check out our blog post by …
Continue Reading >> -
The Missing Markdown Editor
Let me start by introducing my favorite way to write notes, documents, or any other type of text for that matter. It’s a format called Markdown created by John Gruber. Take a look at his project page for Markdown to learn more about it. I’ve recently discovered a great little …
Continue Reading >> -
Two Easy Ways to Avoid Sending Your Readers into a Grammar Rage
I am terrified to write this post. As anyone who has ever corrected someone else’s grammar in writing can tell you, I’m going to make a mistake. I have no doubt that someone will notify me of my horrendous grasp on the English language via irate (hopefully misspelled) comments. I …
Continue Reading >> -
AdWords Enhanced Campaigns: Naughty or Nice for SMBs & Agencies?
Yesterday, Google announced what might be the largest restructuring of the AdWords platform to date: Enhanced Campaigns. Building on (and some say attempting to boost) the influx of mobile advertisements on AdWords, Enhanced Campaigns are an attempt to simplify the mobile pay-per-click management process by removing barriers to ROI calculation …
Continue Reading >> -
TV’s Next Social Media Superstar Is…
In 2012, the number of people using social media grew to 1.43 billion users. This stark increase in tweeting, posting, and pinning has grabbed the attention of traditional marketers – most notably: Television. TV shows are not only leveraging social to increase brand awareness and interactions but to increase ratings. …
Continue Reading >> -
5 for Friday — Links, Stories & Posts For Your Weekend
The Next Frontier For Google Maps Is Personalization — TechCrunch Google has already personalized most of its search results and Maps personalized with user interests will be next up. There’s a lot to look forward to with Google, so stay tuned over the next few months for updates. This GIF …
Continue Reading >> -
Super Bowl Social Media: A Touchdown Pass for National Brands
Super Bowl advertising spots are one of the most sought after 30 seconds in television each year. With the event having an estimated viewership of well over 110 million, many national companies view the hefty $4 million dollar price tag as money well spent. In fact, the New York Times …
Continue Reading >> -
Clarity, Enthusiasm, Persuasion — 5 Copywriting Tips From The Pros
Being a copywriter can often times be stressful. If you’re developing content for your own business, you often have to consider the impact of what you’re saying and tweak your wording to sell your product in the best light possible. Developing the art of copywriting takes times and involves developing …
Continue Reading >> -
5 for Friday — Links, Stories & Posts For Your Weekend, 5pecial Graph 5earch Edition!
In a special edition of 5 for Friday, we’ve compiled the best articles about Facebook’s new Graph Search, which was released for beta testing on January 15! Facebook SEO Comes to Life as Graph Search Launches — Social Media Today Facebook’s newest addition, Graph Search, blurs the line between social …
Continue Reading >>
