Internet Marketing Blog Posts by Search Influence Alumni

The Bluths Take On Social Media: Arrested Development, Netflix, and the Importance of the Banana Stand

This Is The Story of a Wealthy Family Who Lost Everything, and the Social Media Campaign That Got Them Back Together. While social media marketing is a useful and effective means of interacting with your customer base, not every campaign has the moxie to make your efforts take off — …
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Missing Analytics Data? It’s (Maybe) Not Your Fault

5 For Friday — Links, Stories & Posts For Your Weekend

6 Ways to Use the New LinkedIn Features to Get More Business — Social Media Examiner Even your online presence only gets one chance to make a first impression. LinkedIn recently updated its user interface to help users present their accomplishments and skills in a refreshing, new way. This article looks at …
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Pick Up The Paintbrush: 5 Tips For Creativity In Your Online Presence

We all know those folks who just seem to always have amazing ideas — the ones that can look at a tin can and create a thousand different uses for it. These individuals seem to possess some kind of magic ability to conjure up an idea out of thin air. …
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Facebook Graph Beta Offers Multidimensional Social Search, New Networking Capabilities

Facebook’s Graph search introduces a new multi-dimensional tool for discovering people, places and things filtered by your personal friends and likes. The concept isn’t entirely new — Bing has been integrating social data into its results for over a year now now, and the Google Hotpot experiment (failed though it was) …
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Reaching Your Customers With Social Media: Monopoly Tokens Put To Facebook Vote

Pass Go and Collect $200 — Monopoly is as good as it gets when talking about childhood board games, and I’ve played them all. Board games are an integral part of life in my family, and now a piece of that memory is being put to the social media test. …
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Read This! January 2013

Every month, Search Influence brings you an array of directly applicable DIY solutions to help you compete online with our Read This! feature. See something that we missed? Let us know in the comments! Five Steps To Successfully Navigate Negative Online Reviews — Search Engine Land Has your business recently been …
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5 for Friday — Links, Stories & Posts For Your Weekend

• How To Blog Successfully About Anything — SEOMoz Blogging is one of the key aspects of keeping your site fresh and your knowledge cutting-edge, but even the most experienced blogger occasionally has the well run dry. As a corollary to his recent Mozinar, Blogging Like You Mean It, Tanner …
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Stop Ignoring Your Leads: Best Practices For Capitalizing On Opportunities You May Not Even Know You Have

Internet inquiries are often the bread and butter to capturing new leads for several clients. These inquiries can come from phone calls or web forms on the site, and they are a way to generate new business. By converting these leads into real customers, each company can gain new customers …
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12 Worst Social Media Mistakes of 2012 (And How to Avoid Them)

2012 was truly a year of phenomenal social campaigns by many national companies. However, with the good came plenty of bad. Here are some of the year’s worst campaigns, and how you can avoid these gaffes in your own businesses’ online marketing. 12. Kansas City Chiefs A disappointed fan tweeted at the …
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