This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
Internet Marketing Blog Posts by Search Influence Alumni 
Search Influence Alumni has moved on to other opportunities. -
Taking the Twit Out of Twitter: How To Bounce Back From A Gaffe With Grace
We’ve touched on the importance of having a good Twitter handle, but just as important is the content of your tweets. While in the past you could expect to be chastised for a misspelling or typo in the classroom, social media platforms like Twitter now make your mistakes public in …
Continue Reading >> -
Local University Is Setting Off on Its Own and Ramping Up For 2013
Local business owners! Interested in learning how to gain sustainable search rankings, better local visibility online, and access to a potential boatload of new customers? I thought so. Luckily, Local University and the great team of internet marketers behind it are beginning their 2013 schedule and are ready to spill …
Continue Reading >> -
Advanced Facebook Ads: How to Beat Disapproval
While some may view the right-hand side of their Facebook stalking experience as an uninteresting blob of text, Facebook was once the world’s largest display advertising network, pulling in over $2.2 billion in annual revenues. Even now, Facebook ads are an invaluable tool for any social media campaign. Industry standard …
Continue Reading >> -
5 For Friday – Links, Stories, & Posts For Your Weekend
We’re back with another 5 for Friday, a collection of the freshest and tastiest SEO news stories, blogs and recommendations from across the web! Is Google Scared of Amazon? — SEOBook SEOBook, latching on to a Bing-sponsored study that indicted Google’s switch from Shopping Search to AdWords-based Product Listing Ads, …
Continue Reading >> -
Think Before You Post: Facebook, Chris Owens, and My Grandma
I had an unexpected conversation with my Grandma on Christmas Day. You see, a while back my parents got her an iPad, and she uses it to get on Facebook pretty much every day. This has been a really great development for her, as it allows her to instantly see …
Continue Reading >> -
5 for Friday — Links, Stories & Posts For Your Weekend
• Google FINALLY Admits That GWO Could F*** Up Your Rankings — Graywolf’s SEO Blog Michael Gray complains about then explains a way to fix SEO problems caused by the Google Web Optimizer’s A/B test suite. Apparently some sites have had their rankings negatively affected by GWO, despite assurances from Google that the …
Continue Reading >> -
Google+ Communities Storm Into the Social Media Scene
Google Plus communities, the newest section of the social networking site (often referred to as G+ for short) are meant to bring people of similar interests, work experience, or hobbies into one place. These communities can be created by anyone with a G+ account, opening up a whole new vista …
Continue Reading >> -
Facebook Nearby Updates and How Local Businesses Can React
Facebook Nearby Gets a Facelift Last Monday, Facebook released updates to its check-in feature “Nearby” in an effort to bring some competition to social sites like Yelp and Foursquare. Each month millions of Facebook users check in with the service, reporting their whereabouts to their friends. Now, Facebook is using …
Continue Reading >> -
Quick! Delete Your Instagram Account! (Or Don’t.)
Instagram, the popular photo sharing app recently acquired by Facebook, will be changing its Terms of Service next year. This change in terms, slated to take effect January 16th, provoked a massive storm of criticism because of ambiguous language that some interpreted as allowing the company to sell the licensing …
Continue Reading >> -
Hold Off on the Half-Baked Google+ Local Merge
This weekend while shopping for Christmas presents, I found this ad at one of the booths. The flyer advertises a seminar that will teach business owners how to claim their Google Place Page and Google+ Business pages. While we do encourage small businesses to claim these pages, we recommend holding …
Continue Reading >>
