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Internet Marketing Blog Posts by Search Influence Alumni 
Search Influence Alumni has moved on to other opportunities. -
Naked Pizza: A Local Success Story, Fueled By Social Media
Folks, here is a lesson in homegrown social media success. While it has long been known as an obsession of my generation, it can be difficult for just-starting-out businesses to learn how to grapple with this fact and to lasso it into a useful tool for getting non-virtual dollars into …
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The New Linkedin Company Pages are Sexy
Linkedin recently updated their drab design on company pages to a more vivid version, allowing companies to provide additional details on their company beyond a basic summary blurb on capabilities and industry relevance. In the past, a Linkedin company page was regarded as a placemarker. It was an area in …
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5 For Friday — Links, Stories & Posts For Your Weekend
1. Google Launches Disavow Links Tool – Search Engine Land The long-awaited Google Disavow tool was announced this week at Pubcon by Matt Cutts. The tool, which is available in Webmaster Tools, allows users to submit a list of links and essentially tells Google that you don’t want those links …
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Twitter and Your Business: Harnessing The Goliath
Since its initial launch in 2006, social media goliath Twitter has expanded into a vital part of our daily lives, 140 characters at a time. The microblogging platform provides a flexible platform for 14-year-old Jessica to share her flirtatious encounter with the boy from 3rd period Science while simultaneously hosting …
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The Notorious IPO – Like The Future For Social Networking?
To paraphrase whomever The Notorious B.I.G. was paraphrasing in 1997, it would appear that the new financial expectations levied upon social media platforms are about to start making life much more complicated for users, advertisers and entrepreneurial site designers alike. You’re now looking at me almost as if there’s no …
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SEO is Dead! Long Live SEO!
Starting in February of 2011, Google began updating its Page Rank algorithms to weed out what they deemed “thin content” and black hat SEO. Google’s algorithmic updates were specifically targeting low-quality content farms and websites engaged in dubious practices to increase their Page Rank, such as keyword stuffing or link …
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Search Influence Team Becomes Bing Ads Certified
As of September 28th, the Search Influence account management team has 12 Bing Ads accredited members on staff in addition to the 12 team members who received Google AdWords certification last spring. We are constantly striving to improve our training and credentials so that we can provide the highest level …
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Read This! — October 2012
Spoooooky October greetings to you, faithful SI readers! We’re back with another Read This, our monthly roundup of the best news you can use to take to the Internet and support your business. Let’s dig in! • Content Recall: Stop Creating Great Content and Produce Memorable Content Instead — Blind 5 Year …
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5 For Friday — Links, Stories & Posts For Your Weekend
• Why Traditional Marketers Are at a Crossroads — Hugo Guzman According to Hugo Guzman, the “Mad Men” days of marketing are over. Of course, marketers no longer smoke cigarettes and guzzle bourbon in the office (or do we?), but Guzman also asserts that marketing professionals are foregoing creative brainstorming sessions …
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3 Reasons Your Company Should Be On Instagram
We all know by now that a social media presence is essential to your company’s marketing strategy. Whole new strategies on how to best use the various networks are being developed every day. Though it may seem like only yesterday your business’s Facebook account was the only one you needed …
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