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One Link To Rule Them All: The Canonical URL and You
“I will take the Link,” [Frodo] said, “though I do not know the way.” When the Internet was a wild frontier in the ’90s, URLs appeared to me magical glyphs that television advertisers and producers revealed only to the worthy. What secrets would be revealed if I, a ten year-old, …
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When Did The Chicken Cross The Road? Chick-Fil-A, Facebook Foul Ups and Web 2.0
It’s January 1st, 1999. The Euro is established. A month later, the U.S. Senate acquits Bill Clinton of impeachment charges. Then Star Wars Episode I, Napster, Columbine. And in an article entitled “Fragmented Future,” Darcy DiNucci states that, “The first glimmerings of Web 2.0 are beginning to appear…” That was …
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5 for Fridays — Links, Stories, & Posts for Your Weekend
1. How to Get a Video to Rank on YouTube — SEOMoz With a little help, your video can rank higher for competitive terms on YouTube. The team at SEOmoz went to the whiteboard to give us all a lesson on uploading more effective content on the web’s biggest video …
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SI Around The Web — Mentions & Quotables!
Search Influence has been getting a lot of love in the press lately, and we’re here to share the good news with you! Our CEO Will Scott lends his expertise to several publications, Olympic frenzy takes the Internet by storm and more, right after the jump! • A New Social …
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Pin It To Win It: Increasing Your Fan Engagement With Contests and Giveaways
We’ve touched on how to put Pinterest to work for your brand in the past, but some businesses are now using the social media site in even more exciting ways. With the site’s unbelievable growth (it recently passed Twitter, Bing, and Stumbleupon in the rankings), if you aren’t using Pinterest …
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New Influencer Faces — August 2012
As Search Influence’s client base continues to grow, we keep expanding to our team — we’ll be running this feature periodically so you can stay up-to-date on the ever-expanding SI family. We are so very proud to announce today that we have 6 new employees! Laura Manning has been hired …
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Read This! — August 2012
We’re back with another edition of Read This!, our monthly series exploring the DIY tips and tricks you can use to succeed online today. • The SMB Guide To Changing Business Names & SEO — Search Engine Land Recently found yourself changing your business’s name and hemorrhaging precious web traffic? A …
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5 For Friday – Links, Stories, & Posts for your Weekend
Welcome to the Twitter Olympics – CNN In case you live under a rock, the Olympics are going on, and the whole world is closely watching as the best of the best compete. Leave it to the internet to bring both humor and serious discussion to the event via …
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A New Media Paradigm or Mismanaged Effort? Social Media and the London 2012 Olympics
As the self-declared first “Social Games,” the London 2012 Olympics are currently wowing audiences worldwide with an arsenal of tactics for every social media outlet imaginable. In our digital age, the instant, hyper-specific gratification of Twitter and Facebook is playing a huge role in how fans engage, interact, and react …
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Internet Form Response Times — Does A Quick Reply Really Matter?
In the search engine marketing world, one of the main tools for generating leads is the use of an online form. Forms can be an invaluable tool for generating leads and increasing revenue. They also provide a metric for classifying return on investment. We are all familiar with the usage …
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