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Internet Marketing Blog Posts by Search Influence Alumni 
Search Influence Alumni has moved on to other opportunities. -
SI Social: Hunger Games Viral Campaign is Clever Marketing at its Best
The next blockbuster young adult film is just about to explode onto the silver screen: The Hunger Games, based on Suzanne Collins’ bestselling trilogy of the same name. Aimed at the Twilight set of YA readers, it tells the story of a courageous tomboy named Katniss Everdeen who lives in …
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Internet Privacy in 2012: It’s Not Easy Being Anon
Now that we’re all settled into 2012, we still find ourselves catapulting forward through the Information Age. Some have even classified our current place in time as the Personalization Era [sic]. This is a time wherein the information collected about you online can and does tailor your experience on the Internet to your interests and/or …
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Read This! — March 2012
Optimizing Search Engine Marketing For Seasonal Opportunities — Search Engine Land If you’re in the business of beach umbrella retail, snowblowing equipment, spring cleaning or other seasonally-related product or service, chances are you’ll be interested in this article explaining how to stay on top of the trends and perfectly time …
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Facebook Timeline For Pages Released: What To Expect
“Welcome to your Page Preview” is a frightening heading for any marketer, especially on a platform like Facebook that is so limited in design. But today, Facebook Page owners across the country are seeing the innovations that came to personal profiles move on up to the east side of business …
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Design Theory: Upgrading Your Site With a Font Facelift
SEO tactics work behind the scenes, pulling the Google puppet strings with keywords and coding wizardry. Congratulations! Your website traffic has doubled, and your site has more hits than a barroom brawl! However, while getting visitors is great, keeping visitors is better — and a pleasing, non-eye-searing website design can …
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5 For Friday — Links, Stories & Posts For Your Weekend
Have You Been the Target of a Google Places Hit Job? —Search Engine Land If your company is receiving mediocre/poor reviews on your Google Places page, it is possible that a competitor is sabotaging you. In order to determine if your review is spammy, you should check the source, the …
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The Importance of Online Reviews: What Your Customers Really Think
You might be very surprised by what your customers really think of your business, especially if you haven’t looked before. Go ahead. Take a second and go Google any business. I googled sandwich shop reviews New Orleans. All business owners know a businesses online presence is important, but to what extent might not be fully …
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What the Father of Facebook Can Learn from SEO About Conversion Optimization
Everyone has heard of Mark Zuckerberg, Facebook Founder, but he owes much of his success to his father Edward Zuckerberg, DDS. Zuckerberg describes himself as the actual “Father of Facebook”, teaching Mark the ins and outs of computer programming on their Atari 800. In an effort to promote his Westchester, …
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5 For Friday — Links, Stories & Posts For Your Weekend
How Twitter Can Improve Your Management (in 140 Characters or Less) — Inc.com It’s said that brevity is the soul of wit, and nowhere is that more apparent than the mandatory 140-character limit of Twitter messages. Inc.com’s Frank Addante takes you how the confined space can actually help you structure …
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Newsletter Marketing 101: Why Your Customers are Ignoring You
Do your email newsletters never get opened? Do your fans often ignore you on your social media outlets? Many small business have trouble figuring out how to engage their customers and potential customers. How you communicate with them is important, and newsletter marketing is a big part of that. Whether …
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