This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
Internet Marketing Blog Posts by Search Influence Alumni 
Search Influence Alumni has moved on to other opportunities. -
Infographic: New Orleans Hotels on the Parade Route
The Mardi Gras Survival Guide and New Orleans Hotels on the Parade Route, Courtesy of NewOrleans.com It’s your first time in New Orleans for Mardi Gras, you say? Oh, dear. It’s likely that you’ll be overwhelmed by the spectacle, even if you’ve seen many celebrations in many other countries …
Continue Reading >> -
Why You Want to Claim Your Business on Google Maps: An Object Lesson
Recently, I decided that life would be simpler if I got a Mohawk — but a nice Mohawk, one carefully mown and primped into shape by a professional. I looked up my options with Google maps. This way, I could see where the salon my friend recommended me was located, …
Continue Reading >> -
Are Online Reviews More Influential Than Advertising?
When it comes to how we consume, things have dramatically changed over the last twenty years. For instance, if your mother and father wanted to go to a restaurant in the seventies, it was probably because they heard it was good from friends or neighbors or simply wanted to give …
Continue Reading >> -
Five for Friday—Links, Stories, and Posts for Your Weekend
Google’s New Privacy Policy May Violate HIPAA, Congresswoman Says – Search Engine Land Because Google’s new privacy policy intends to make its services more user-friendly by integrating all of its privacy policies into one. Some members of Congress, however, fear that this single new policy will violate HIPAA, the Health Insurance …
Continue Reading >> -
Google Free Europe
Google has landed in hot water in France after offering its Google Maps product for free in the country. America is known as the land of the free, and we all know big businesses get to do pretty much whatever they want. The idea of a government stepping in to …
Continue Reading >> -
What to Expect From Your Email Marketing Campaign
I’ve sent out a few newsletters in my time at Search Influence, and I’ve had to curb the client’s expectations more than once. Email marketing can be a time-consuming, arduous process and returns what seems to be very little. While email marketing is becoming more obsolete in this social media-dominated …
Continue Reading >> -
Be Semantic: How to Install Microdata
Search engines are designed to do one thing — make sense of the various documents found on the Web. Originally using just on-page factors like content and meta information contained in specialized tags, search engines moved to analysis of links in the late 90’s with the advent of the PageRank …
Continue Reading >> -
Read This! — February 2012
Much like our weekly 5 For Friday series, Read This! is a monthly feature on our blog that collects all the practical guides and how-to’s you could ever want to help your business compete online. What’s on the roster for this month? Check it out: StumbleUpon: A Forgotten Social …
Continue Reading >> -
Mobile Search and Marketing – Catch the Wave, Surf With Style & Learn What The Path of Least Resistance Can Do For You
Welcome to the Internet — but look up, you’re about to crash! If you are surfing the web today, it’s likely that your surfboard of choice is your phone. Hopefully you’re not multi-tasking behind the wheel of a car, but smartphones can provide most people with extremely useful tools for …
Continue Reading >> -
5 For Friday — Links, Stories & Posts For Your Weekend
The Difference between Good SEO and Great SEO — Search Engine Guide Are you one of the many business owners who’s decided to start a business during this challenging economic time? Competing online right out of the gate can be a deciding factor in your establishment’s survival. You’re probably already …
Continue Reading >>
