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Internet Marketing Blog Posts by Search Influence Alumni 
Search Influence Alumni has moved on to other opportunities. -
Why Villifying DKI Is Pointless
Dear Paid Search Advertisers, This {KeyWord:fallback phrase} is not your enemy. Many veteran PPC marketers tend to vilify dynamic keyword insertions (or DKI). They usually present examples of DKI which have been obviously done by someone who is not skilled in the nuances of paid search copy writing – this …
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Google Places’ Hotel Booking Feature
It’s been nearly four years since I’ve left New Orleans on any kind of leisure trip, but this weekend, I’ll be out on the road to Austin for my first “I’m an adult” vacation. Leading, for the most part, a frugal and boring existence, the task of planning a vacation …
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Optimizing Site Speed – Why Google Is Right
With the most recent algorithm update, Google made it clear that a site’s user experience is now a factor for your search ranking. Though this may be a giant leap forward for assessment of site quality, the backlash against the farmer update shows that such metrics for SERP rank might …
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Astroturfing Comes to Social Media — What Reddit Can Teach Us
While I’m not the biggest video gamer — the glowing box, as a general rule, holds other and better appeals for me than pushing around pixels shaped like underwear-clad lady ninjas — when I came across this kerfluffle involving Reddit’s /r/games section my ears couldn’t help but perk up. Several …
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Small Business SEO Basics: Rank for Your Own Name!
Have you ever searched for a business by its own name and come up empty-handed? What about searching for its own name PLUS the city it’s located in and still no luck? It happens! Google definitely makes stupid choices at times, but most of the time this happens when we …
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Why Flash Movies Don’t Help Web Marketing
The number one rule in marketing is staying current. To show that your product matters to a customer and help make the sale, you need to keep track of trends, impress with technology, and give your target demographic enough reasons to buy your product. One effective way to wow people …
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SMX West 2011 – The Aftermath
SMX West 2011 was a complete success for our Influencers. The two newbie’s, Anthony Coleman and Rodney Hess, successfully dominated their sessions, and veteran Will Scott successfully dominated Yelp during his. You may have missed it live, but you don’t have to miss out on the great information provided there. …
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MergeWords takes the elbow grease out of keyword research, domain checks and linkbuilding
As Internet social media practitioners, we’re always on the lookout for ways to streamline activity in a fast-paced, data-heavy world, from apps that eliminate the check-in/out process of location tracking to integrating user reviews directly into Google Places along with basic phone book-style information. Keyword research is one of the …
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Google “Farmer” Update: Big Panda Makes Mountains and Molehills
For the web designer or internet marketer, Big Panda brought the web back to the user. The goal, more now than ever, is to create a site that people will want to interact with. Compelling visual designs, interesting and relatable content, and user loyalty both on and off the site …
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New Google website block feature: end-user advantage or an assault on SEO?
Yesterday, Google (ever heard of ’em?) announced that they’ll allow users to start blocking whole websites that they don’t want to see in their search results. The internet’s long been a place where the individual user can define a personalized geography of websites and online communities where irrelevant content effectively …
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