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Kenneth Cole/Cairo Twitter Debacle: Businesses Learn A Valuable Social Media Lesson
Last month, the world saw their attention turned to Egypt and watched media coverage unfold as its citizens protested in an effort to force long-term President Hosni Mubarak out of office. Subsequently, and like most hot button topics, the issue carried over to both Facebook and Twitter and lingered on …
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Radiohead and Social Media: The Twitterized Release of “The King of Limbs”
The members of Radiohead are a private bunch, often very selective with their interviews and keeping low-profile lives in their hometown of Oxford, England. As such, the press scrambles over every utterance that the band might put forth, which isn’t much. But their online presence, long established, is staggering. Their …
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Three Influencers To Speak At SMX West
We’re very pleased to announce that the upcoming SMX West Search Marketing Expo will feature three Search Influence employees — Rodney Hess, Anthony Coleman and our CEO Will Scott — as speakers. The conference, which will take place March 8-9 at the San Jose McEnery Convention Center, features a wide …
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Facebook Privacy – New Orleans SEO Replies to FOX8
The Skinner box that is Facebook, and particularly the games and apps that tweak and complicate privacy settings beyond the basic problems described, is ultimately something from which its users benefit. The on-first-glance underhanded data-gathering techniques are ultimately the way that Facebook serves its users, by providing content relevant to …
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The Huffington Post’s Business Strategy – SEO and Content Farms vs Branding and Customer Loyalty
There has been much discussion about the Huffington Post since the announcement of its acquisition by AOL early this month. There has been a lot of praise and criticism for its internet marketing and SEO tactics including content-farming, a practice of creating, many times tremendously low quality, pieces solely for …
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Word Up
I wear many hats here at Search Influence. I am a junior account associate, office event coordinator, Google Maps expert-in-training, interim public relations intern and most recently, word-of-the-day aficionado. Word-of-the-day Aficionado? What does that have to do with internet marketing? Well, not much. You see, this type of program deals …
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Sponsored Stories: Bad News Or The Next Big Thing?
Last week, Facebook announced its new ad unit, Sponsored Stories. With Sponsored Stories, advertisers will now have the ability to utilize user actions – such as Places check-ins, “Likes”, Page posts and even actions in custom Apps within their Facebook ads.
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Egypt Blocks Internet Access – What That Would Do To Us
Starting last Thurday, Egypt “shut down Internet access to its 80 million citizens.” Possibly spurred by the Tunisian overthrow of President Zine al-Abidine Ben Al Ben Ali, the riots in Cairo, home to more than 16 million citizens, defied the rule of President Hosni Mubarak, head of state since 1981 …
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“Local University” Introduces SEO, SEM, and SMO to Alabama Businesses
While many businesses are coming online and taking advantage of an increased web presence, some are beginning to learn how and why they should do the same. Yesterday in Birmingham, Alabama, Will Scott, owner of Search Influence, along with Mike Blumenthal, David Mihm, John Shehata, and Aaron Weiche, presented two …
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Google Exposed! Don’t Trust Webmaster Tools Reporting!
How much can you can trust Google data reporting tool? A SEO takes a look at Google Webmaster Tools and compares the data to Adwords Keyword Tool and actual Adwords data.