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Internet Marketing Blog Posts by Search Influence Alumni 
Search Influence Alumni has moved on to other opportunities. -
How Many SEO Experts Does it Take…
How many SEO experts does it take to change a light bulb, lightbulb, light, bulb, lamp, lighting, lightswitch, switch, energy… (courtesy of Twitter @YouAreAGeekWhen)
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Best of the Best of Canadian Citations – Canada Business Directory
The choice of local citation sources in Canada is sparse, especially when comparing the sheer amount available for use in America. Here at Search Influence, we figured we’d do our part and help out our neighbors to the north by doing a bit of research into the most valuable directories …
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Google HotPots – As tasty as it sounds?
I love Vietnamese food. The word “love,” as a rule, gets thrown around with some degree of carelessness. I doubt, for example, that my International Relations grad-student roommate is romantically enamoured with Nelson Mandela despite proclaiming her undying affection for his “dreamy” social policy, but there’s just no other verb …
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Are
Recently a slew of articles have been popping up about the ineffectiveness of Facebook advertising. While we recently touched on this subject in a previous blog post, I thought I would explain why this statement has little credence when Facebook ads are done properly. If you’ve read any of our …
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New Study Suggests Using Facebook for Business Promotion May be Ineffective… We Suggest Otherwise
A recent study conducted by software and website training company Intellimon has revealed some fairly eye-opening findings about the use of social media in traffic generation for online businesses. They surveyed over 4,000 online business owners earlier this year and the results surprised everyone, including those conducting the study. 67% …
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Have you measured it?
It’s an honest question. Tons of people have. There’s nothing wrong with it. It let’s you know what you’re up against. Here at Search Influence, we do it all the time. In fact, we measure it so much that it’s almost become ritualized. So I’ll ask again, have you measured …
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Google Privacy Settlement is Just Strange
The other day, every Google Mail user got the same message in their inbox: Just kidding. This is the actual message: Google rarely contacts Gmail users via email, but we are making an exception to let you know that we’ve reached a settlement in a lawsuit regarding Google Buzz (http://buzz.google.com), …
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The Don Draper Guide to Internet Marketing
Don Draper is the suave, womanizing Creative Director of Sterling Cooper Draper Pryce on AMC’s Emmy Award-winning Mad Men. He’s intelligent, handsome, and has a Superman chest for crying out loud, but he is also the epitome of a tragic hero. Despite his best efforts, he just can’t seem to …
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The Art of War for the SEO
Sun Tzu wrote the handbook for how to achieve success in war in the 6th century BCE, and nothing has taken its place since. He established rules of battle that are still used to this day. Why am I writing about the Art of War in a blog belonging to …
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To blog, or not to blog
On Tuesday our paid search manager, Anthony Coleman wrote an excellent blog: “What small Business can learn from Comics”. In two days of publication we have seen over 700 visits to his blog post, making it the most popular blog in Search Influence History. I feel we may have a …
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