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Email Marketing for Small Business: 9 Things Not to Do
I am all about receiving e-mail marketing from eCommerce sites that I am interested in. Seriously – my personal e-mail inbox has 2,445 unread messages – I sign up for everything 🙂 With that said, you have to say something enticing for me to open your e-mail. And, for some …
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Facebook Introduces Conversion Tracking for Advertisers
Facebook offers advertisers a chance to beta test their new conversion tracking tool. Facebook advertisers rejoices.
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4th Annual SearchFest, March 9, 2010
Search Influence’s Will Scott will speak about Facebook for small business at SearchFest 2010. The 4th annual Searchfest is March 9th at the Governor Hotel in Portland, Oregon. SearchFest is the largest search engine marketing conference in Portland. Dedicated to search marketing education from the industry experts and thought leaders, …
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Burying Negative Content – What to Do Versus What Not to Do
These days it is really easy to tarnish the online reputation of a company. Just one bad review or article posted on a high traffic web site is all it takes. In most instances it is impossible to have negative comments and stories removed. The best way to fight negativity …
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Will Scott at SMX West March 2-4, 2010
Search Influence’s president, Will Scott, will be speaking at Search Marketing Expo (SMX) West on March 3, 2010. The topic of discussion will be Facebook Ad Tactics For Search Marketers. For the full agenda and exhibitor list, please visit Search Marketing Expo West.
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Alleviating Stress in the Workplace
This blog post comes at an opportune time to write about stress in the workplace. Some, who work in an office building or somewhere similar, may think that working from home makes work less stressful. I am here to tell you that is a myth and far from the truth. …
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Do plastic surgery before and after pictures help close the deal?
Occasionally, we have a new plastic surgery client who does not use before and after pictures on their website. Traditionally, plastic surgery internet marketing experts have held on to the belief that a before and after gallery is a must for driving traffic to the site and ultimately turning visitors …
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Exploring the Successfulness of Facebook Advertising
Facebook paid advertising yields high ROI and conversions rates due to demographic targeting, a significantly lower cost-per-click, and editorial-like ads.
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Learn from Local SEO Leaders at Local Search Summit
Local search experts share secrets, tips and tools to dominate local on March 23, 2010 at SES New York. Local search marketing is a different animal than typical search engine optimization. (Is there such a thing as “typical search engine optimization”?) The semi-annual Local Search Summit will be held March …
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What’s the (Google) Buzz?
As anyone with Gmail or their ear to ground has realized Google Buzz has been released. I was both excited and hesitant to try it out. I was excited because Chrome in all its sleek simplicity has been my chosen browser for a few months, and Gmail and Google Talk …
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